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All Journal Jurnal Hukum Lex Generalis
Teddy Prima Anggriawan
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Law, Crime, Criminology & Criminal Justice

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Rebranding Ilegal: Tinjauan Hukum Etika Bisnis dan Unsur Perbuatan Melanggar Hukum Ditinjau Melalui Perspektif Perlindungan Konsumen Gita Ananda Putri Maylendra; Teddy Prima Anggriawan
Jurnal Hukum Lex Generalis Vol 6 No 4 (2025): Tema Hukum Perdata dan Kenotariatan
Publisher : CV Rewang Rencang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56370/jhlg.v6i4.1101

Abstract

Rebranding is a business activity carried out by business actors to make changes with the aim of improving the company's image. Rebranding becomes a problem when the rebranding is done illegally. Illegal rebranding activities by business actors not only affect intellectual property, but also consumers as product user. In the legal context, illegal rebranding can be categorized as an unlawful act because it can cause harm to consumers as stated in Article 1365 of the Burgerlijk Wetboek. Whereas business actors in carrying out business activities must implement business ethics and good faith. The results of this study show the importance of consumer protection in overcoming the problem of illegal rebranding.
Implikasi Klausula Baku terhadap Perlindungan Konsumen dalam Pengembalian Barang Rizki Ihdan Maulana; Teddy Prima Anggriawan
Jurnal Hukum Lex Generalis Vol 6 No 4 (2025): Tema Hukum Perdata dan Kenotariatan
Publisher : CV Rewang Rencang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56370/jhlg.v6i4.1819

Abstract

Legal protection for consumers harmed by standard clauses in e-commerce, particularly regarding returns, has become a crucial issue with the rise in online sales transactions. Standard clauses are often unilaterally included by businesses and often limit or eliminate consumers' right to return goods if the product received is not suitable or damaged. This contradictory practice is based on consumer protection principles stipulated in the Consumer Protection Law (UUPK), specifically Article 18, which prohibits the inclusion of standard clauses because they can eliminate consumers' right to return goods.
Co-Authors Gita Ananda Putri Maylendra Rizki Ihdan Maulana