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Efektivitas Merchant Apps My Pertamina dalam Pengawasan Pendistribusian LPG 3 Kg Agar Subsidi Tepat Sasaran di Jakarta Selatan (Studi Kasus Rantai Pasok) Rhezvir Akdyaputra; Daman Sudarman
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4255

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas aplikasi Merchant Apps My Pertamina dalam mendukung pengawasan distribusi LPG 3kg bersubsidi di wilayah Jakarta Selatan agar subsidi dapat tersalurkan dengan tepat sasaran. Program subsidi LPG 3kg dirancang untuk membantu rumah tangga berpenghasilan rendah serta pelaku usaha mikro. Namun, pelaksanaan kebijakan ini masih menghadapi berbagai kendala, seperti distribusi yang kurang optimal, penyalahgunaan subsidi, dan alokasi kuota yang tidak sesuai kebutuhan. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif, di mana data dikumpulkan melalui wawancara mendalam dengan agen, pangkalan, dan konsumen akhir. Hasil penelitian menunjukkan bahwa aplikasi ini berkontribusi positif terhadap peningkatan transparansi dan efisiensi distribusi LPG 3kg. Aplikasi memungkinkan pencatatan transaksi secara real-time, mempermudah pengawasan stok, dan memperbaiki proses verifikasi konsumen melalui integrasi data. Meski demikian, terdapat beberapa kendala yang menghambat efektivitasnya, seperti koneksi internet yang tidak stabil, minimnya edukasi pengguna, dan keterbatasan kuota distribusi. Untuk meningkatkan efektivitas distribusi, diperlukan penguatan pengawasan rantai pasok, pengembangan fitur aplikasi, serta peningkatan infrastruktur digital. Secara keseluruhan, aplikasi ini memiliki potensi besar dalam memastikan distribusi LPG 3kg lebih tepat sasaran, mendukung tujuan kebijakan subsidi, dan meningkatkan kesejahteraan masyarakat yang membutuhkan.
The Effect of Product Diversification on Purchase Intention Through Brand Trust, Perceived Value, and Customer Satisfaction in Premium Local Muslim Fashion Brands Nia Puspita Hapsari; Suhendar Sulaeman; Liza Nora; Daman Sudarman
International Journal of Advanced Multidisciplinary Vol. 5 No. 2 (2026): International Journal of Advanced Multidisciplinary (July - September 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v5i2.2231

Abstract

This study examines the effect of product diversification on purchase intention through brand trust, perceived value, and customer satisfaction in premium local Muslim fashion brands. The Muslim fashion industry is growing as part of lifestyle, creative economy, and digital marketing, yet brand success is not determined solely by market size. This research used a quantitative survey of 250 consumers who had purchased or were interested in purchasing Muslim fashion products. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed with Partial Least Squares Structural Equation Modeling using SmartPLS 4. The measurement model met convergent validity, discriminant validity, and reliability criteria. The structural model shows that product diversification significantly affects brand trust, perceived value, customer satisfaction, and purchase intention. Brand trust, perceived value, and customer satisfaction also significantly affect purchase intention, while brand trust strengthens perceived value. Mediation analysis confirms that perceived value, customer satisfaction, and brand trust partially mediate the relationship between product diversification and purchase intention, with customer satisfaction producing the strongest indirect effect.