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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) IIJSE
Umar Syarifuddin
Universitas Tadulako, Palu, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Pengaruh Citra dan Kesadaran Merek terhadap Kepuasan Pelanggan Es Teh Indonesia Kelurahan Tondo Windi Rahmadani; Maskuri Sutomo; Umar Syarifuddin; Mohammad Zeylo Auriza
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5674

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kesadaran merek terhadap kepuasan pelanggan Es Teh Indonesia di Kelurahan Tondo. Fenomena tingginya persaingan dalam industri minuman kekinian menjadikan kedua variabel tersebut penting untuk diteliti guna mempertahankan eksistensi merek lokal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, dan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan software IBM SPSS. Hasil penelitian menunjukkan bahwa baik citra merek maupun kesadaran merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya strategi pemasaran yang menitikberatkan pada penciptaan persepsi positif serta peningkatan eksposur merek untuk mencapai dan mempertahankan kepuasan pelanggan. Dengan demikian, pemilik usaha diharapkan dapat memperkuat citra dan kesadaran merek melalui inovasi produk, pelayanan, dan promosi yang berkelanjutan.
Satisfaction: As a Mediation of Content Marketing, WOM, and Price Perception on Trust Dian Rahmawati; Ira Nuriya Santi; Umar Syarifuddin; Pricylia Chintya Dewi Buntuang
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4928

Abstract

Purpose: This study analyzes the influence of content marketing, word of mouth, and price perception on consumer trust through customer satisfaction as a mediating variable, with a case study on UMKM Ummi Home Baked Palu. Methodology/Approach: This quantitative research employed questionnaires distributed via Google Forms to 100 respondents using purposive sampling, focusing on customers who had made at least one purchase. A five-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree) was used. Data were analyzed with Structural Equation Modeling (SEM) using SmartPLS software. Results/Findings: The results show that content marketing, word of mouth, and price perception positively and significantly influence customer satisfaction, which then strengthens consumer trust. Word of mouth has the strongest effect, while customer satisfaction mediates and amplifies the relationship between the variables and trust Conclusions: Content marketing, word of mouth, and price perception significantly enhance customer satisfaction and trust, with satisfaction mediating and strengthening these relationships, underscoring the role of digital marketing strategies for MSMEs. Limitations: This study only examined one MSME, Ummi Home Baked Palu, in the culinary sector. Hence, results cannot be generalized to other MSMEs, as customer characteristics may differ. Contribution: The study contributes to academic development in management and business while offering practical implications for MSMEs in designing effective marketing strategies to enhance customer satisfaction and trust.
Layout Evaluation at PT Juyomi Sinar Labuan Using the Systematic Layout Planning Method Nur' Asia; Sulaeman Miru; Umar Syarifuddin; Fatlina Zainuddin; Syamsuddin Syamsuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10363

Abstract

This study aims to evaluate and improve the efficiency of the facility layout at PT Juyomi Sinar Labuan using the Systematic Layout Planning (SLP) method. The research employs a quantitative approach combined with limited qualitative analysis through field observations, measurements of material flow distances, cycle time calculations, and interviews with key personnel. The results indicate that the existing layout, although functionally aligned with the production sequence, still exhibits inefficiencies, as reflected in a total Load Distance of 302 meters and a material handling cycle time of 5.05 minutes. These inefficiencies are primarily caused by the recirculation flow between the 2 Deck Screen and the Kun Crusher, which creates a backtracking pattern and increases material movement distance. The application of the SLP method produces a more compact and structured layout without requiring major equipment relocation. The proposed layout reduces the Load Distance to 278 meters and the cycle time to 4.65 minutes, indicating improvements of approximately 8% and 7.9%, respectively. These findings demonstrate that optimizing material flow configuration can significantly improve operational efficiency, streamline workflow, and enhance production effectiveness. This study contributes to the limited literature on SLP application in open-space, heavy-equipment-based industries and provides practical recommendations for incremental layout improvement.
Co-Authors Dian Rahmawati Fatlina Zainuddin Ira Nuriya Santi Maskuri Sutomo Mohammad Zeylo Auriza Nur' Asia Pricylia Chintya Dewi Buntuang Sulaeman Miru Syamsuddin Syamsuddin Windi Rahmadani