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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS)
Muhammad Dzikri Ar Ridlo
Universitas Pendidikan Indonesia, Tasikmalaya, Indonesia
Decision Sciences, Operations Research & Management Education Social Sciences

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Rekonstruksi Strategi Promosi Program Drama MDTV dalam Konten TikTok @mdtv.official Aditya Pinasti Waluya; Syti Sarah Maesaroh; Muhammad Dzikri Ar Ridlo
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 1 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2025 - Januari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i1.6838

Abstract

Penelitian ini menganalisis dan merekonstruksi strategi promosi drama MDTV pada platform TikTok menggunakan pendekatan Multimodal Discourse Analysis (MDA). Permasalahan utama penelitian ini adalah rendahnya efektivitas promosi akibat lemahnya integrasi antar-mode semiotik. Penelitian kualitatif ini menganalisis empat konten promosi yang mewakili variasi mode visual, linguistik, audio, gestural, dan spasial. Hasil menunjukkan bahwa mode visual dan linguistik lebih dominan dibandingkan audio dan gestural, sehingga pesan promosi bersifat informatif, bukan afektif. Rekonstruksi strategi promosi diterapkan dengan mengintegrasikan konsep semiotic orchestration dan model AIDA untuk menyelaraskan antar-mode secara ritmis. Konten hasil rekonstruksi menunjukkan peningkatan signifikan: penayangan mencapai 10,7 juta, likes meningkat hingga 158 ribu, shares 8.043, dan saves 4.061. Waktu tonton rata-rata naik menjadi 12,5 detik dari total durasi 19,8 detik, dengan tingkat penyelesaian 16,62%. Hasil ini menegaskan bahwa orkestrasi multimodal yang sinkron dapat memperkuat affective engagement dan identitas merek MDTV. Penelitian ini memperluas penerapan Multimodal Discourse Analysis dan marketing semiotics dalam konteks promosi media hiburan digital. 
Transforming Freelance Designers in the Digital Creative Economy through AI Visual Prompting Haesal Haesal; Btari Mariska Purwaamijaya; Muhammad Dzikri Ar Ridlo
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5827

Abstract

The rapid advancement of generative artificial intelligence (AI) tools such as Midjourney, DALL·E, and Stable Diffusion has fundamentally transformed the creative industry, particularly the freelance design sector. This study aims to explore how Indonesian freelance designers reinterpret their professional identity amid AI integration. Using a qualitative phenomenological design through Interpretative Phenomenological Analysis (IPA) combined with Critical Discourse Analysis (CDA), the research involved six freelance designers who actively use AI visual prompt tools in their work. The findings reveal a paradoxical dynamic: AI serves as an efficiency catalyst while simultaneously generating emotional and professional tension. Designers respond to this disruption through three strategies; embracing AI as a collaborative accelerator, reaffirming the irreplaceable value of human creativity, and adopting adaptive economic strategies to maintain relevance in the gig economy. The study concludes that AI does not replace designers but repositions them as strategic mediators who combine technical literacy, critical reflection, and artistic intuition. These insights contribute to design research by illuminating how creative professionals renegotiate value and authorship in the digital creative economy. 
Co-Authors Aditya Pinasti Waluya Btari Mariska Purwaamijaya Haesal Haesal Maesaroh, Syti Sarah