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The Effect of Employer Branding and Corporate Social Responsibility on Intention to Apply for Jobs in Start-Up Companies: The Mediating Role of Corporate Reputation Khoirul Mz, Muhammad Fauzi; Waskito , Jati
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2263

Abstract

This study investigates the effects of employer branding and corporate social responsibility (CSR) on job application intentions toward start-up companies, with corporate reputation as a mediating variable. The research adopts a quantitative explanatory method, utilizing survey data from 150 Management students at Universitas Muhammadiyah Surakarta's Faculty of Economics and Business. Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method was used to examine the data. The findings show that employer branding and CSR have positive and significant effects on job application intention. Furthermore, employer branding and CSR significantly impact a company's reputation, which, in turn, positively affects job application intention. The mediation study demonstrates that a company's reputation partially mediates the relationships between employer branding and job application intention, as well as between job application intention and CSR. These findings highlight the strategic importance of strengthening employer branding, implementing consistent CSR practices, and building a favorable company reputation to attract potential applicants, particularly in start-up companies.
Pengaruh Struktur Keuangan terhadap Manajemen Laba Perusahaan Manufaktur Tahun 2019-2023 Sadewo, Annisa Rahmadiani; Pratiwi, Azizah Inas; Fatihah, Safanella Fildza; Khoirul Mz, Muhammad Fauzi; Choirunisa, Reza Asti; Nisa, Syafira Enggar Khoirul
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.498

Abstract

To change financial statements for certain purposes, such as improving financial image or avoiding tax regulations, companies often use earnings management. The financial structure of a company, including its liquidity, leverage, capital intensity, and size, can affect this earnings management practice. The purpose of this study is to evaluate the relationship between financial structure and earnings management in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. This study uses secondary data obtained from the financial statements of companies listed on the IDX; 55 companies out of 171 companies meet certain criteria, and 260 data are obtained from the financial statements of these companies. The results of the study indicate that capital intensity has a negative effect on earnings management in manufacturing companies; liquidity, leverage, and company size do not affect earnings management.