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Waskito , Jati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Employer Branding and Corporate Social Responsibility on Intention to Apply for Jobs in Start-Up Companies: The Mediating Role of Corporate Reputation Khoirul Mz, Muhammad Fauzi; Waskito , Jati
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2263

Abstract

This study investigates the effects of employer branding and corporate social responsibility (CSR) on job application intentions toward start-up companies, with corporate reputation as a mediating variable. The research adopts a quantitative explanatory method, utilizing survey data from 150 Management students at Universitas Muhammadiyah Surakarta's Faculty of Economics and Business. Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method was used to examine the data. The findings show that employer branding and CSR have positive and significant effects on job application intention. Furthermore, employer branding and CSR significantly impact a company's reputation, which, in turn, positively affects job application intention. The mediation study demonstrates that a company's reputation partially mediates the relationships between employer branding and job application intention, as well as between job application intention and CSR. These findings highlight the strategic importance of strengthening employer branding, implementing consistent CSR practices, and building a favorable company reputation to attract potential applicants, particularly in start-up companies.
Pengaruh Praktik Green HRM dan Kinerja Organisasi Terhadap Keberlanjutan Perusahaan Yang Dimediasi Oleh Kerja Team Aditya, Haryo Herlambang Bagus; Waskito , Jati
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2351

Abstract

Tujuan dari penelitian ini adalah untuk mempelajari bagaimana praktik manajemen sumber daya manusia hijau (HRM) dan kinerja organisasi berdampak pada keberlanjutan bisnis, dengan kerja tim sebagai variabel mediasi pada PT SHA Solo. Penelitian dilakukan dengan pendekatan kuantitatif dan desain kausal. Data diperoleh melalui pembagian survei kepada 115 karyawan yang dipilih dengan menggunakan metode sampling purposive. Hubungan antara variabel, baik langsung maupun tidak langsung. Hasil studi menunjukkan bahwa praktik Green HRM dan kinerja organisasi berdampak positif dan besar pada keberlanjutan bisnis. Praktik Green HRM juga berpengaruh positif terhadap kerja tim, sementara kinerja organisasi tidak berpengaruh signifikan terhadap kerja tim. Selain itu, kerja tim terbukti berpengaruh terhadap keberlanjutan perusahaan dan mampu memediasi pengaruh kinerja organisasi terhadap keberlanjutan perusahaan, namun tidak memediasi pengaruh Green HRM terhadap keberlanjutan perusahaan. Temuan ini menegaskan bahwa keberlanjutan perusahaan dipengaruhi oleh integrasi kebijakan SDM berbasis lingkungan, kinerja organisasi yang baik, serta dukungan mekanisme sosial internal berupa kerja tim yang efektif.
Co-Authors Aditya, Haryo Herlambang Bagus Khoirul Mz, Muhammad Fauzi