Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AL HAZIQ: Journal of Community Service
Mahmudah , Luthfi
Unknown Affiliation
Religion Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN YANG EFEKTIF UNTUK UMKM DESA MUNGGUR Wardono, Mochammad Taufik Nur Sapto; Al Farisi, Salman; Mahmudah , Luthfi
AL HAZIQ: Journal of Community Service Vol. 04, No. 2 Desember 2025
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/haziq.951

Abstract

This Community Service Program (PKM) aims to enhance the capacity of MSME actors and students in understanding and applying effective marketing strategies in Munggur Village. The program is driven by the low utilization of digital technology and the limited understanding of modern marketing among local MSME operators. The training involved 40 participants consisting of MSME practitioners and student facilitators. The implementation methods included field observation, development of training modules, interactive workshops, technical demonstrations, hands-on digital content creation, and evaluations through pre-tests, post-tests, and short interviews. The results indicate significant improvement in participants’ abilities to create unique products, define advertising objectives, implement digital marketing, build consistent branding, utilize e-commerce, and enhance customer service quality. Participants were also able to produce basic promotional content and began using social media as a marketing tool. Overall, this PKM activity has had a positive impact on increasing digital marketing literacy and entrepreneurial competence, thereby supporting the sustainable development of MSMEs in Munggur Village.
Co-Authors Mochammad Taufik Nur Sapto Wardoyo Salman Al Farisi, Salman