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All Journal KONSELING EDUKASI : Journal of Guidance and Counseling SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Zakina, Nurul
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH E-WOM, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE GLAD2GLOW DI TIKTOKSHOP Zakina, Nurul; Husda, Nur Elfi
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10219

Abstract

This study aims to examine the extent to which E-WOM, product quality, and brand image influence the purchase decisions of Glad2Glow skincare products on TikTok Shop. The research population consists of individuals who follow or watch live broadcasts from the Glad2Glow TikTok Shop account, although the exact number is unknown. The sample was determined using the Lemeshow formula, resulting in 101 respondents, selected through non-probability sampling, specifically purposive sampling. Data collection was conducted through the distribution of questionnaires and analyzed using several data quality tests, including validity testing, reliability testing, and classical assumption tests (normality, multicollinearity, and heteroscedasticity tests). To assess the influence among variables, multiple linear regression analysis and the coefficient of determination (R²) were used. t-tests were conducted to evaluate the partial effects of each independent variable.The results of the study indicate that E-WOM, product quality, and brand image each have a significant partial influenceon consumers’ purchase decisions of Glad2Glow products on TikTok Shop.
Empathy Training Based on the Culture of Peace in Makassar Bugis Towards the Improvement of Peaceful Personalities Zakina, Nurul; Buchori, Sahril; Amirullah, M
Konseling Edukasi : Journal of Guidance and Counseling Vol 10, No 1 (2026): Konseling Edukasi : Journal of Guidance and Counseling
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/konseling.v10i1.35790

Abstract

Empathy training based on bugis makassar peaceful culture to improve students' peaceful personality. This study examines the effect of Empathy training technique based on Bugis Makassar peaceful culture on improving students' peaceful personality. The issue addressed is students' low peaceful personality characterized by inability to forgive, weak emotional control, and lack of empathy. The research novelty lies in integrating Bugis Makassar local wisdom Sipakatau, Sipakainge', and Sipakalebbi into empathy training. Using quasi-experimental design, 18 seventh-grade students were divided into experimental and control groups. Intervention was conducted through group counseling integrating three cultural values. Data were collected using peaceful personality scale and analyzed statistically. Results showed experimental group experienced highly significant improvement from low to high category, while control group remained unchanged. This culturally-based technique provides school counselors an alternative approach to enhance students' peaceful personality and prevent conflicts. The research significance highlights the importance of integrating local wisdom into guidance and counseling curriculum for meaningful character education.Keywords: Empathy Training; Peaceful Personality; Bugis Makassar Local Wisdom
Co-Authors Amirullah, M Husda, Nur Elfi Sahril Buchori, Sahril