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p-Index From 2021 - 2026
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All Journal Research Economics Management and Business
Virgie Dimitria Teresa Sekewael
Unknown Affiliation
Economics, Econometrics & Finance

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Strategi Sosial Media Marketing di Platform Instagram: Studi Kasus Toko Aimas Bouquet KHAIRUNISA, NUR AFNI; Fhawujiah Ika Nur Aisyah Putri; Virgie Dimitria Teresa Sekewael; Melati Silva Lestari Manuputty; Abigael Sriyani Ranteangin; Madina Ayu Athifa A. Kadir
REMB : Research Economics Management and Business Vol 4 No 1 (2026): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v4i1.4099

Abstract

Social media marketing is now widely used by various groups, including MSMEs, such as Aimas Bouquet Shop. This study aims to explore the challenges and opportunities faced by Aimas Bouquet Shop, which implements social media marketing strategies on the Instagram platform, specifically the use of Instagram Stories and Instagram Reels to increase audience engagement. This study used qualitative methods through observation and in-depth interviews with the owner of Aimas Bouquet Shop, who uses Instagram as a primary marketing platform. The results show that Aimas Bouquet Shop consistently maintains its promotional strategies, increases followers, maintains positive interactions with consumers, reaches non-followers, and expands its market segment.
Co-Authors Abigael Sriyani Ranteangin Fhawujiah Ika Nur Aisyah Putri Khairunisa, Nur Afni Madina Ayu Athifa A. Kadir Melati Silva Lestari Manuputty