Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal SENTRI: Jurnal Riset Ilmiah Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Permata, Burhan
Unknown Affiliation
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Diskon dan Shopee Live terhadap Belanja Impulsif di Solo Putra, Laksmana Dirgantara Prayoga; Firmansyah, Rheza Aditya; Uddin, Ukkasyah Dhiyaa; Raisadewa, Diandra; Darmawan, Reyhan; Permata, Burhan; Valerin, Alvin
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.499

Abstract

The phenomenon of impulsive buying has been on the rise during major promotional events such as 12.12, where e-commerce platforms compete to offer significant discounts and interactive shopping experiences to attract consumers. These events often leverage a combination of competitive pricing strategies and live streaming features like Shopee Live to drive spontaneous purchasing behavior. This study aims to analyze the influence of Price and Shopee Live on impulsive buying behavior among consumers in Solo. A quantitative method was employed, utilizing primary data collected through surveys of 60 respondents. The respondents were Solo residents aged over 18 who had used Shopee Live and had experience shopping via the feature. The data was analyzed using multiple linear regression, with classical assumption tests such as normality, multicollinearity, heteroscedasticity, and autocorrelation to ensure the validity of the results. The findings reveal that both Price and Shopee Live significantly influence impulsive buying behavior. The significance value for the Price variable was 0.020, while the Shopee Live variable showed a significance value of 0.000, indicating a more dominant influence of the live streaming feature. Price affects impulsive buying behavior through consumers' perception of product value, while Shopee Live, with its real-time interaction and exclusive promotions, creates urgency and strong emotional appeal, encouraging unplanned purchases. These findings underscore that a competitive pricing strategy, when combined with interactive features like Shopee Live, can effectively enhance product appeal and drive impulsive buying behavior during major events like 12.12. This study provides practical implications for e-commerce businesses to design integrated marketing campaigns by leveraging Shopee Live as a tool to enhance customer loyalty and encourage spontaneous purchases, particularly in the increasingly competitive digital shopping era. Keywords: price, Live Shopee, Compulsive Buying
Pengaruh Rating dan Ulasan Google Maps terhadap Brand Loyalty yang di Mediasi Customer Trust pada Dua Tempat Makan di Surakarta Permata, Burhan; Nasir, Moechammad
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5565

Abstract

This study aims to examine the influence of Google Maps ratings and reviews on brand loyalty, with customer trust as a mediating variable, in the context of two well-known restaurants in Surakarta: Dapur Solo and Mang Engking. The rapid growth of digital platforms has significantly transformed consumer decision-making in the culinary industry, where online ratings and user-generated reviews serve as important sources of information. This research adopts an explanatory quantitative approach and employs Structural Equation Modeling–Partial Least Squares (SEM-PLS) to analyze data collected from 400 respondents who have visited the selected restaurants and interacted with Google Maps ratings and reviews. The results reveal that Google Maps ratings and reviews have a positive and significant effect on customer trust in both restaurants. However, the effect is stronger for Dapur Solo, where trust plays a more prominent role in enhancing brand loyalty, compared to Mang Engking. Similarly, while ratings and reviews influence brand loyalty directly in both cases, the indirect effect through customer trust is more pronounced for Dapur Solo. These findings highlight that customer trust functions as a crucial psychological mechanism strengthening the relationship between digital information cues and long-term customer loyalty, with varying impact across different restaurant brands. This study contributes to marketing literature by providing empirical evidence on the role of Google Maps as an effective digital marketing tool in the local culinary industry. Practically, the findings suggest that restaurant managers should actively manage online ratings and reviews to enhance customer trust and foster sustainable brand loyalty, especially considering brand-specific differences in consumer responses.
Co-Authors Darmawan, Reyhan Firmansyah, Rheza Aditya Moechammad Nasir Putra, Laksmana Dirgantara Prayoga Raisadewa, Diandra Uddin, Ukkasyah Dhiyaa Valerin, Alvin