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ANALISIS PENDEKATAN INTERNAL DAN EKSTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK DI KAMPOENG BATIK LAWEYAN SURAKARTA Nasir, Moechammad
Benefit Volume 19 No 1 Juni 2015
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research in first year aim to to analyse influence signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta. Research done at chosen region that is: at Kampoeng  Batik Laweyan Surakarta. internal issue in this research is what there are influence which signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta.  Independent variable of this research are culture factor (X1), social factor (X2), personality factor (X3), and psychological factor (X4). And for dependen variable that is buying decision of  batik product at Kampoeng Batik Laweyan Surakarta (Y). This research use primary and secundary data. Primary data obtained from technique of survey field by spreading quetioner at consumer buying batik at Kampoeng Laweyan Surakarta, while data sekunder obtained from various source publicized. Result of research indicate that the 1) variable of culture factor have the influence which signifikan to buying decision of product , social factor variable have the influence which signifikan to buying decision of product, variable of personality factor have the influence which signifikan to buying decision the product, and psychological factor variable have the influence which signifikan to decision buy the product 2) result of analysis test the F of variable of culture factor, social factor, personality factor, and  psychological factor  together have the influence which signifikan to buying decision of product 3) result of calculation to assess the R2 obtained  78,4% variation changing to decision product explained by variation changing of culture factor, social factor, personality factor, and  psychological factor. While the rest equal  21,6% explained by other factor which don’t observation.
ANALISIS PENDEKATAN INTERNAL DAN EKSTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK DI KAMPOENG BATIK LAWEYAN SURAKARTA Nasir, Moechammad
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 19 No 1 Juni 2015
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.1414

Abstract

This research in first year aim to to analyse influence signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta. Research done at chosen region that is: at Kampoeng  Batik Laweyan Surakarta. internal issue in this research is what there are influence which signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta.  Independent variable of this research are culture factor (X1), social factor (X2), personality factor (X3), and psychological factor (X4). And for dependen variable that is buying decision of  batik product at Kampoeng Batik Laweyan Surakarta (Y). This research use primary and secundary data. Primary data obtained from technique of survey field by spreading quetioner at consumer buying batik at Kampoeng Laweyan Surakarta, while data sekunder obtained from various source publicized. Result of research indicate that the 1) variable of culture factor have the influence which signifikan to buying decision of product , social factor variable have the influence which signifikan to buying decision of product, variable of personality factor have the influence which signifikan to buying decision the product, and psychological factor variable have the influence which signifikan to decision buy the product 2) result of analysis test the F of variable of culture factor, social factor, personality factor, and  psychological factor  together have the influence which signifikan to buying decision of product 3) result of calculation to assess the R2 obtained  78,4% variation changing to decision product explained by variation changing of culture factor, social factor, personality factor, and  psychological factor. While the rest equal  21,6% explained by other factor which don’t observation.
ANALISIS PENDEKATAN INTERNAL DAN EKSTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK DI KAMPOENG BATIK LAWEYAN SURAKARTA Moechammad Nasir
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 19 No 1 Juni 2015
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.1414

Abstract

This research in first year aim to to analyse influence signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta. Research done at chosen region that is: at Kampoeng  Batik Laweyan Surakarta. internal issue in this research is what there are influence which signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta.  Independent variable of this research are culture factor (X1), social factor (X2), personality factor (X3), and psychological factor (X4). And for dependen variable that is buying decision of  batik product at Kampoeng Batik Laweyan Surakarta (Y). This research use primary and secundary data. Primary data obtained from technique of survey field by spreading quetioner at consumer buying batik at Kampoeng Laweyan Surakarta, while data sekunder obtained from various source publicized. Result of research indicate that the 1) variable of culture factor have the influence which signifikan to buying decision of product , social factor variable have the influence which signifikan to buying decision of product, variable of personality factor have the influence which signifikan to buying decision the product, and psychological factor variable have the influence which signifikan to decision buy the product 2) result of analysis test the F of variable of culture factor, social factor, personality factor, and  psychological factor  together have the influence which signifikan to buying decision of product 3) result of calculation to assess the R2 obtained  78,4% variation changing to decision product explained by variation changing of culture factor, social factor, personality factor, and  psychological factor. While the rest equal  21,6% explained by other factor which don’t observation.
Analisis Kepuasan Pelanggan IndiHome berdasarkan Kualitas Pelayanan, Harga, dan Promosi Chalvin Septianarditya; Moechammad Nasir
Eksos Vol 18 No 1 (2022): Eksos
Publisher : Jurusan Akuntansi Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/eksos.v18i1.440

Abstract

The goal to be achieved by doing this research is to analyze the influence of service quality, price and promotion on customer satisfaction. The results of this study are expected to be a guide for leaders in determining service quality, price and promotion of customer satisfaction. This type of research is survey research with a quantitative research approach and uses primary data. The population in this study were 100 customers. The sample used was 100 respondents with the sampling technique in this study using non probability sampling technique with saturated sample type for data collection. Based on the results of this study, it can be concluded that: 1) The quality of service has a significant positive effect on the satisfaction of IndiHome customers. 2) Price has a positive significant effect on IndiHome customer satisfaction. 3) Promotion positively affect IndiHome customer satisfaction.
Faktor Stimulus Produk Ramah Lingkungan Moechammad Nasir; Edy Purwo Saputro; Dewi Probowati Setyaningrum
Prosiding University Research Colloquium Proceeding of The 10th University Research Colloquium 2019: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Riset tentang produk ramah lingkungan menarik diteliti karena di erakekinian persoalan tentang produk ramah lingkungan kian pelik danbersamaan dengan tuntutan industrialisasi yang ramah lingkungan.Di sisi lain kepedulian dan kesadaran kolektif terhadap konsumsiproduk ramah lingkungan semakin meningkat. Oleh karena itu tujuanpenelitian ini untuk mengetahui faktor stimulus yang mempengaruhiniat beli produk ramah lingkungan. Analisis dengan riset kuantitatifmelibatkan 100 responden menggunakan regresi berganda. Hasilanalisis menunjukan pengaruh 4P sebagai stimulus niat beli produkramah lingkungan dengan setting amatan kasus di Solo. Penjelasantentang keterbatasan dan saran riset lanjutan disampaikan sebagaiupaya eksplorasi untuk membangun model niat beli produk ramahlingkungan.
Penguatan Majelis Ekonomi PCM Jebres Melalui Peningkatan Nilai Produk Pengusaha Binaan PCM Jebres Muhammad Sholahuddin; Wuryaningsih Dwi Lestari; Sri Padmantyo; Zulfa Irawati; Moechammad Nasir; Rini Kuswati; Edy Purwo Saputro; Sri Murwanti
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This activity is a community service carried out in the City of Jebres for a micro-enterprise (UMKM) with the business name PCM Jebres. The spread of COVID-19 that hit Indonesia directly had a negative impact on micro-enterprises in Indonesia, especially in the City of Jebres. The implementation of Large-Scale Social Restrictions (PSBB) by both central and regional governments significantly reduces consumer access to these micro-enterprises. The purpose of this community service is to increase the entrepreneurial knowledge and skills of business owners in selling through social networking media. The method of implementation includes the first stage of socialization and preparation, the second stage is the circumcision of materials, the third stage is the implementation, the fourth stage is monitoring and evaluation then the last stage is the preparation of scientific reports and publications. Results obtained after mentoring show an increase in partners' understanding of the P-IRT submission process. This activity is expected to be an example for other micro-businesses affected by the COVID-19 pandemic and be a solution to the existing MSME problem. This service has been implemented socialization of P-IRT submission program in January. Based on the results of the evaluation before and after the event, participants already understand how the P-IRT submission process. Participants have filled out the official adjutant form of socialization of surakarta health office. Among the requirements is a photo of yourself. Participants who do not have a photo of themselves are directly helped in the photo at the place of activity. The next activity is adjutant technical guidance to the Surakarta Health Office and uploading P-IRT adjutant.
Analysis Of The Effect Of Financial Ratios On Financial Performance In Food And Baverage Companies Listed On The Indonesian Stock Exchange In 2017-2021 Rina Rohmantiana; Moechammad Nasir
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 3 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i3.4181

Abstract

Food and Baverage companies are one of the manufacturing industry companies, which have a role in economic growth in Indonesia. The purpose of this study was to analyse the effect of financial ratios on financial performance in food and baverage companies listed on the Indonesian stock exchange in 2017-2021. this research uses quantitative descriptive research, sampling technique with purposive sampling. liquidity ratio has a negative and insignificant effect on financial performance. Profitability ratio has a negative and insignificant effect on financial performance. Solvency ratio has a positive and insignificant effect on financial performance. Activity ratio has a negative and insignificant effect on financial performance. Liquidity, profitability, solvency and activity ratios together have a positive and significant effect on financial performance.
THE INFLUENCE OF ZAKAT LITERACY AND TRUST ON DECISIONS AND AWARENESS OF PAYING ZAKAT THROUGH AMIL ZAKAT INSTITUTIONS USING THE SEM-PLS METHOD Muhammad Zuhri; Muhammad Sholahuddin; Moechammad Nasir
istinbath Vol. 22 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/ijhi.v22i2.653

Abstract

This research aims to determine the influence of Zakat literacy and trust in its influence on decisions and awareness in paying zakat through zakat amil institutions. The type of research is quantitative. The data collection uses survey methods, and data analysis is based on primary data obtained from the questionnaires distributed regarding the influence of Zakat literacy and trust on people's decisions in paying zakat through zakat amil institutions mediated by awareness and techniques. The sampling uses purposive sampling. The sample in this study consisted of 141 district residents of Sukoharjo who have made or are currently paying zakat through amil zakat institutions and must be at least 25 years old. The data analysis technique uses SEM PLS analysis and is analyzed using SmartPLS software, and descriptive analysis is carried out on the test result data. The results of hypothesis testing show that zakat literacy significantly affects decisions with a p-value of 0.034, trust significantly affects decisions with a p-value of 0.011, and awareness significantly affects decisions with a p-value of 0.035. Then, zakat literacy obtained a p-value of 0.000, and a p-value of trust obtained 0.000, where these two variables significantly influence awareness. Zakat literacy and trust do not significantly influence the decision to pay zakat through awareness, with a p-value for zakat literacy of 0.064 and 0.080 for trust.
ANALISIS PENGARUH SOCIAL MEDIA MARKETING, INOVASI SARANA PRASARANA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN WISATAWAN BERWISATA DI SOLO Saphira Wahyu Novitasari; Moechammad Nasir
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1012

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh social media marketing, inovasi sarana prasarana dan kualitas pelayanan terhadap keputusan wisatawan berwisata di solo. Metode penelitian ini ialah kualitatif, adapun desain penelitian ini adalah korelasional. Jenis data yang digunakan dalam penelitian ini adalah data primer dengan mengumpulkan data dengan menggunakan observasi, wawancara dan dokumentasi objek wisata. Populasi dalam penelitian ini adalah pariwisata di Kota Solo. Dalam penelitian ini terdapat tiga objek wisata yang dijadikan sampel yakni Heritage Batik Keris, Pura Mangkunegaran, dan Rumah Atsiri Indonesia. Hasil penelitian ini ialah social media marketing pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata. Inovasi sarana prasarana pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata. Kualitas pelayanan pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata Menurut data yang sudah dihasilkan dari hasil wawancara, disebutkan bahwa social media marketing, inovasi sarana prasarana, dan kualitas pelayanan berpengaruh signifikan terhadap ketiga objek pariwisata yang sudah diteliti, objek pariwisata tersebut yaitu Heritage Batik Keris (Omah Lowo), Pura Mangkunegaran, dan Rumah Atsiri Indonesia.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITA RASA PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABLE INTERVENING PADA 3 RESTO DI KEMUNING Brutal Wijaya; Moechammad Nasir
Jurnal Manajemen Dirgantara Vol 17 No 1 (2024): Jurnal Manajemen Dirgantara, Juli 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i1.1117

Abstract

The purpose of this study was to analyze the impact of service quality, price, and product taste on customer loyalty with satisfaction as an intervening variable at 3 Resto in Kemuning. The type of data used in this study is primary data. The population of this study were people in the Central Java region, male and female, who had visited Resto Bali Ndeso, Mbak Ning, and Ndoro Donker. The sampling technique used in this study was non-probabilitay with purposive sampling technique. The number of samples in this study were 104 respondents. The data collection method in this study used an online questionnaire. The analysis method used is descriptive analysis and structural equation model (SEM) analysis with smart partial least square (PLS). The results of this study are service quality, price and taste have a positive and significant effect on customer satisfaction. Customer satisfaction, service quality and taste have a positive and significant influence on customer loyalty. Price has no effect on customer loyalty. Customer satisfaction plays a role in mediating service quality, price, taste to loyalty.