Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Journal of Education Transportation and Business
Ketia G, Gevy
Unknown Affiliation
Economics, Econometrics & Finance Education Transportation

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Strategi Pemanfaatan Media Sosial (Tiktok dan Instagram) Untuk Personal Branding Wirausahawan Pemula Hasyim, Hasyim; Ketia G, Gevy; Napitupulu, Dhaet Fretty; Siagian, Yeny Elfina
Journal of Education Transportation and Business Vol 2, No 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i2.7620

Abstract

This study aims to examine strategies for utilizing social media, specifically TikTok and Instagram, to build personal branding for aspiring entrepreneurs. The increasingly rapid development of the digital space demands that entrepreneurs build authentic, credible, and recognizable identities through visual and video platforms. The research method used a descriptive qualitative approach with a library study to analyze literature related to digital branding strategies. The results show that Instagram serves as a digital gallery emphasizing visual aesthetics and storytelling, while TikTok serves as a medium for accelerating visibility through trend-driven content and a powerful algorithm. Effective personal branding is formed through personal engagement, process transparency, and two-way communication with the audience. Furthermore, the ability to adapt to new platform features and algorithm literacy are crucial factors in increasing engagement and market reach. These findings confirm that aspiring entrepreneurs' personal branding is built through a combination of appropriate platform selection, identity authenticity, and strategic adaptation to social media dynamics. 
Analisis Tanggung Jawab Etis dan Hukum Perusahaan E-Commerce terhadap Perlindungan Data Pribadi Konsumen: Studi Kasus Kebocoran Data Tokopedia 2020 Saputra, Hendra; Ketia G, Gevy; Situmorang, Bonansa; Napitupulu, Dhaet Fretty; Siagian, Yeny Elfina; Sihaloho, Cristine Natasia; Sitanggang, Cindy B.; Pinem, Dhea Anandha
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1358

Abstract

The rapid expansion of Indonesia’s e-commerce sector has increased the exposure of consumer data to security risks, as shown in the 2020 Tokopedia breach. This study examines the ethical and legal responsibilities of e-commerce companies in protecting personal data by assessing Tokopedia’s compliance with digital business ethics principles and national regulations. Using a qualitative case study approach, the analysis draws on secondary sources such as legal documents, incident reports, and scientific publications. The findings show that Tokopedia did not fully meet the standards of transparency, honesty, and privacy, and that its preventive and responsive measures were insufficient to safeguard user data. The company also failed to satisfy key obligations outlined in consumer protection rules and the Personal Data Protection Law, which serve as the benchmark for evaluating accountability. These shortcomings contributed to declining public trust and reputational harm. This study highlights the need for stronger ethical governance and more consistent legal compliance in digital platforms and recommends the integration of privacy-by-design principles, regular security audits, and a dedicated data ethics function to strengthen consumer data protection in Indonesia.
Co-Authors hasyim, hasyim Hendra Saputra Napitupulu, Dhaet Fretty Pinem, Dhea Anandha Siagian, Yeny Elfina Sihaloho, Cristine Natasia Sitanggang, Cindy B. Situmorang, Bonansa