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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Journal of Education Transportation and Business
Napitupulu, Dhaet Fretty
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Economics, Econometrics & Finance Education Transportation

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Solusi Perbedaan Komunikasi Bisnis Antar Generasi di Lingkungan Kerja : Generasi Z, Milenial dan Generasi X Harmen, Hilma; Ginting, Gevy Ketia; Napitupulu, Dhaet Fretty; Siagian, Yeny Elfina; Saragih, Simon Herbeth Beekham; Ramadhan, Bintang Pajar; Marpaung, Agung Kurniawan Benedictus
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 4 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i4.1305

Abstract

In the era of globalization and digital transformation, organizations encounter persistent challenges in managing business communication across generations. Differences in media preferences, language style, and perceptions of authority often lead to misunderstandings and conflicts among Generation X, Millennials, and Generation Z in the workplace. This study aims to examine the distinctive communication patterns of these three generations and to formulate strategic solutions to enhance cross-generational collaboration. Employing a qualitative approach through library research, the analysis was conducted by reviewing academic literature published between 2013 and 2023 and applying content analysis to identify recurring themes. The findings reveal that Generation X favors formal and structured communication, Millennials adopt a balanced and collaborative style, while Generation Z prioritizes fast, digital, and visual interaction. These variations create communication barriers such as technological gaps, differences in expectations of formality, and divergent interpretations of symbols and language. To address these issues, the study proposes six strategic pillars: integrated multi-channel systems, cross-generational communication training, two-way mentoring, adaptive communication protocols, continuous evaluation, and inclusive leadership. The study contributes to organizational communication research by emphasizing the importance of adaptive strategies to build an inclusive culture and demonstrates practical implications for improving teamwork, productivity, and innovation in multigenerational workplaces.
Strategi Pemanfaatan Media Sosial (Tiktok dan Instagram) Untuk Personal Branding Wirausahawan Pemula Hasyim, Hasyim; Ketia G, Gevy; Napitupulu, Dhaet Fretty; Siagian, Yeny Elfina
Journal of Education Transportation and Business Vol 2, No 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i2.7620

Abstract

This study aims to examine strategies for utilizing social media, specifically TikTok and Instagram, to build personal branding for aspiring entrepreneurs. The increasingly rapid development of the digital space demands that entrepreneurs build authentic, credible, and recognizable identities through visual and video platforms. The research method used a descriptive qualitative approach with a library study to analyze literature related to digital branding strategies. The results show that Instagram serves as a digital gallery emphasizing visual aesthetics and storytelling, while TikTok serves as a medium for accelerating visibility through trend-driven content and a powerful algorithm. Effective personal branding is formed through personal engagement, process transparency, and two-way communication with the audience. Furthermore, the ability to adapt to new platform features and algorithm literacy are crucial factors in increasing engagement and market reach. These findings confirm that aspiring entrepreneurs' personal branding is built through a combination of appropriate platform selection, identity authenticity, and strategic adaptation to social media dynamics. 
Co-Authors Ginting, Gevy Ketia hasyim, hasyim Hilma Harmen Ketia G, Gevy Marpaung, Agung Kurniawan Benedictus Ramadhan, Bintang Pajar Saragih, Simon Herbeth Beekham Siagian, Yeny Elfina