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p-Index From 2021 - 2026
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All Journal Journal of Social Political Sciences (JSPS) Multidisciplinary Indonesian Center Journal
Dela Anjelawati
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Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Other

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DIGITAL ETHICS IN SOCIAL MEDIA TO MAINTAIN AND STRENGTHEN THE NATION'S SOCIO-CULTURAL VALUES Tantri Relatami; Dela Anjelawati; Kartikawati, Dwi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1823

Abstract

Social interaction that occurs on social media serves not only as a means of social interaction but also as a primary platform for information dissemination and public opinion formation. However, the ease of access and interactivity of social media also pose serious challenges regarding the application of digital ethics. Freedom in social media is not limitless freedom. Digital ethics involves principles and norms that govern user behavior in creating, producing, and distributing content with full responsibility. The 2020 Digital Civility Index (DCI) report regarding changes in community behavior in social media usage and forms of communication interaction places Indonesia at the lowest rank in the civility index. Incivility in social media conduct by the community results in significant vulnerability and threats of division, unrest, and conflict within society. Digital ethics involves principles and norms that govern user behavior in creating, producing, and distributing content with full responsibility. Ethics and morals have an attachment to one another. Keywords: Digital Ethics, social media, values, socio-cultural
COMMUNICATING ENVIRONMENTAL RESPONSIBILITY: CSR BENIH BAIK AND THE CONSTRUCTION OF GARUDA INDONESIA’S GREEN AIRLINE IMAGE Dela Anjelawati; Dinda Amaris
Journal of Social Political Sciences Vol 6 No 4 (2025): November 2025
Publisher : Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/jsps.v6i4.336

Abstract

The intensification of global environmental crises has compelled the aviation sector to adopt Corporate Social Responsibility (CSR) not merely as a philanthropic obligation but as a vital strategic communication tool for reputation management. This study critically analyzes the "Benih Baik" initiative by Garuda Indonesia to understand how environmental CSR is mobilized to construct a "Green Airline" image. Integrating perspectives from Media Ecology, Stakeholder Engagement, and Greenwashing theories, the research explores the tension between symbolic communication and substantive impact. The study employs a qualitative single-case methodology, utilizing data triangulation from in-depth interviews with corporate communication practitioners, extensive documentation review, and digital media observations during the 2024–2025 period. The analysis reveals that Garuda Indonesia executes a systematic communication strategy characterized by "identity construction" positioning the airline as a guardian of national nature—and "visual persuasion," where digital content of mangrove planting serves as primary evidence of responsibility. Additionally, participatory messaging is used to foster a sense of collective ownership among stakeholders. However, a critical gap emerges: while the campaign succeeds in generating high visibility and emotional resonance, it notably lacks the disclosure of measurable ecological data, such as tree survival rates or quantified carbon offsets. This absence of verifiable outcomes suggests a reliance on "symbolic legitimacy," leaving the airline vulnerable to potential greenwashing critiques. The study concludes that sustainable reputation building in aviation requires a paradigm shift from performing visibility to proving ecological accountability, offering strategic insights for airlines operating in developing economies
Co-Authors Dinda Amaris Kartikawati, Dwi Tantri Relatami