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All Journal Jurnal Manajemen Dirgantara
Palgoena, Gede Ergha
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Transportation

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Pengaruh Manajemen Usaha Melalui Kualitas Pelayanan, Harga dan Promosi terhadap Keputusan Pembelian Nursasi, Enggar; Palgoena, Gede Ergha; Bawazier, Muniroh Said
Jurnal Manajemen Dirgantara Vol 18 No 2 (2025): Jurnal Manajemen Dirgantara, Desember 2025
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v18i2.1198

Abstract

The purpose of this study was to partially analyze the effect of service quality, price and promotion on purchasing decisions at the Choco Story Store, Purwoharjo District. The method used is descriptive quantitative research. The sample is 96 respondents. The results of the study obtained that service quality has a positive and significant influence on purchasing decisions at the Choco Story shop. price has a positive and significant influence on purchasing decisions at the choco story shop, promotions have a positive and significant influence on purchasing decisions at the choco story shop.
Co-Authors Bawazier, Muniroh Said Enggar Nursasi