Jurnal Manajemen Dirgantara
Vol 18 No 2 (2025): Jurnal Manajemen Dirgantara, Desember 2025

Pengaruh Manajemen Usaha Melalui Kualitas Pelayanan, Harga dan Promosi terhadap Keputusan Pembelian

Nursasi, Enggar (Unknown)
Palgoena, Gede Ergha (Unknown)
Bawazier, Muniroh Said (Unknown)

Article Info

Publish Date
21 Jan 2026

Abstract

The purpose of this study was to partially analyze the effect of service quality, price and promotion on purchasing decisions at the Choco Story Store, Purwoharjo District. The method used is descriptive quantitative research. The sample is 96 respondents. The results of the study obtained that service quality has a positive and significant influence on purchasing decisions at the Choco Story shop. price has a positive and significant influence on purchasing decisions at the choco story shop, promotions have a positive and significant influence on purchasing decisions at the choco story shop.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen Dirgantara
Website

Abbrev

jmd

Publisher

Sekolah Tinggi Teknologi Kedirgantaraan

Subject

Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Dirgantara is a scientific journal published by Sekolah Tinggi Teknologi Kedirgantaraan. Jurnal Manajemen Dirgantara was first published in 2008 with registered number ISSN 2252-7451 (Print) and ISSN 2622-0946 (Online), is a peer-reviewed journal published two times a year (July and ...