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The Effect of Service Quality, Physical Environment, and Medical Staff Kindness & Consideration on Patient Loyalty with Patient Satisfaction as a Mediating Variable in General Hospitals in Serui Caroline, Stephanie; Meilani, Yohana Cahya F. Palupi
Journal of Social Research Vol. 5 No. 1 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i1.2955

Abstract

This study aims to analyze the impact of Service Quality, Physical Environment, and Medical Staff Kindness & Consideration on Patient Loyalty with Patient Satisfaction as a mediating variable at the General Hospital of Serui (RSUD Serui). The study employs a quantitative approach with a sample of 160 patients selected through purposive sampling. Data were analyzed using PLS-SEM. The results indicate that Service Quality, Medical Staff Kindness & Consideration, and Physical Environment have a positive and significant effect on Patient Satisfaction. Furthermore, Patient Satisfaction mediates the relationship between these variables and Patient Loyalty. Specifically, improvements in service quality, the friendly and attentive behavior of medical staff, and a comfortable and clean physical environment significantly contribute to enhancing patient satisfaction, which in turn strengthens their loyalty to the hospital. The implications of this study suggest that RSUD Serui should focus on improving service quality, providing communication and empathy training for medical staff, and enhancing physical facilities to create a positive patient experience. This study provides strategic insights for the management of RSUD Serui to strengthen patient loyalty through satisfaction derived from service quality, physical environment, and positive staff interactions. Managerial implications from this study indicate that the management of RSUD Serui should pay more attention to improving service quality, the comfort of facilities, and the empathy of medical staff to increase patient satisfaction and loyalty. Training in communication and empathy for medical staff, improving ventilation systems and cleanliness of facilities, and utilizing technology for administrative efficiency are strategic steps that can strengthen long-term relationships with patients.
Night Market Appeal: How the Quality of Facilities, Food, and Program Content Shapes Visitor Satisfaction and Continuous Visiting Behavior Caroline, Stephanie; Ardianti, Retno
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 1 (2026): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i1.3051

Abstract

Night markets have become prominent urban attractions across major Asian cities, serving not only as tourism hotspots but also as community spaces that support local entrepreneurship. Despite their role in enabling entrepreneurial activity and fostering vibrant visitor experiences, their long-term ability to continuously attract visitors remains unknown. Therefore, this study aims to identify key factors that affect visitors’ satisfaction and their continuous visiting behavior. More specifically, this study investigates the effect of the quality of facilities, food, and program content at the night market and their effects on visitor satisfaction and continuous visiting behavior. To achieve this aim, this study uses a quantitative approach, utilizing survey data from 184 visitors of a night market in Surabaya, Indonesia.  Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data, the findings reveal that high-quality facilities, diverse and appealing food, and well-organized program content have significant effects on visitor satisfaction and continuous visiting behavior. In doing so, this study extends the Expectation Confirmation Model by incorporating these specific attributes, highlighting the interplay of physical, sensory, and experiential factors to explain the behavior of night markets’ visitors. This research offers theoretical and empirical insights into consumer behavior in non-traditional tourism settings, addressing a gap in the literature on night markets as local attractions that contribute to the local economy. The practical implications provide actionable guidance for market organizers and entrepreneurs to enhance facilities, innovate food offerings, and design engaging programs that encourage visitors to return.