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All Journal Journal of Research in Social Science and Humanities Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Putra, M. Farrasky Delas
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Penguatan Kelembagaan Kelompok Tani melalui Integrasi Kemandirian Wirausaha dan Pengelolaan Irigasi Berkelanjutan Yozi Putri Sakinah; Furqani, Fahma; Depi, Juwita Wirta Sri; Putra, M. Farrasky Delas; Husna, Ainal; Fachri, Ahmad
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 3 No. 4 (2025): Desember: Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v3i4.862

Abstract

This community service activity aims to strengthen the institutional capacity of the Muaro Saiyo Farmers Group through the integration of entrepreneurial independence and sustainable irrigation management. The main issues faced by the group are the weakness of the organizational structure, low entrepreneurial skills, and poorly coordinated irrigation management. The implementation methods include field surveys, socialization, thematic training (institutional management, post-harvest processing, and sustainable irrigation), mentoring, and evaluation through pre-tests and post-tests to measure changes in knowledge. The results of the activity show a significant increase in participants' knowledge, which improved from 25.9% in the "good" category before the training to 88.9% after the training. In addition, the group formed administrative documents, value-added rice products, and a trained irrigation management team. This program successfully created social changes in the form of new norms in farm management, strengthened the culture of mutual cooperation, and fostered the emergence of local leaders capable of mobilizing the group. Future recommendations include the development of more sustainable farming business units and continuous mentoring to strengthen the group's independence in the long term.
Generation Z Consumers’ Perceptions of Purchasing Intention Toward Organic Agricultural Products in Padang City Putra, M. Farrasky Delas; Sakinah, Yozi Putri; Sultani, Sultani; Hermawan, Hermawan; Pebriani, Riza
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.490

Abstract

This study investigates Generation Z consumers’ purchase intention toward organic agricultural products in Padang City by examining the influence of digital, economic, social, and perceptual factors. The research topic is important due to the increasing global demand for organic food and the need to understand the behavioral determinants that shape healthy consumption patterns among young populations. The study hypothesizes that these four variables significantly affect purchase intention. A quantitative approach was employed using an online survey distributed to 73 Generation Z respondents, and data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that all variables significantly contribute to purchase intention, with consumer perception emerging as the strongest predictor, followed by digital and social factors, while economic constraints remain a major barrier. The model explains 62% of the variance in purchase intention, indicating substantial predictive power. These findings highlight that health-related beliefs, digital exposure, and social norms play a critical role in shaping healthy consumption behavior among young consumers. The study contributes to health sciences by demonstrating that promoting organic food consumption requires integrating health education with digital communication and socio-economic considerations
Co-Authors Fachri, Ahmad Furqani, Fahma Hermawan Hermawan husna, Ainal Juwita Wirta Sri Depi Pebriani, Riza Sultani Sultani Yozi Putri Sakinah