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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Cakrawala: Jurnal Pengabdian Masyarakat Global Manajemen Kreatif Jurnal Journal of Economics and Management Scienties Jurnal Media Akademik (JMA) Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Economics and Management Research
Yozi Putri Sakinah
Universitas Adzkia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence Of Product Quality, Price Perception, And Promotion On Purchase Decisions In Micro Small Medium Business (Case Study on Traditional Culinary Consumers of Mangkuak Badeta Souvenirs from Pesisir Selatan) Yozi Putri Sakinah; Silvianilova Silvianilova
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4466

Abstract

Kualitas produk merupakan salah satu faktor penentu keputusan pembelian konsumen. Selain itu, persepsi harga dan promosi juga mampu mempengaruhi keputusan pembelian seorang konsumen. Tujuan penelitian ini adalah untuk mengetahui kualitas produk, persepsi harga dan promosi terhadap keputusan pembelian pada usaha mikro kecil menengah kuliner tradisional mangkuak badeta. Sampel dalam penelitian ini 85 responden yang pernah melakukan pembelian pada kue tradisional mangkuak badeta. Teknik pengambilan sampel adalah non probability sampling dengan purposive sampling. Pengumpulan data menggunakan kuesioner dan metode analisis yang digunakan adalah regresi linier berganda, uji determinasi dan uji hipotesis.Hasil regresi berganda menunjukkan arah regresi yang positif dengan persamaan Y =10.448 + 0,454X1 + 0,095X2 +0,244 X3 + e. Kualitas Produk memiliki pengaruh yang signifikan terhadap keputusan pembelian pada Mangkuak badeta oleh-oleh pesisir selatan karena nilai signifikan sebesar 0,000 kecil dari 0,05. Hal ini menggambarkan semakin meningkat kualitas produk maka keputusan pembelian juga akan semakin meningkat. Persepsi harga memiliki pengaruh yang signifikan terhadap keputusan pembelianpada Mangkuak badeta oleh-oleh pesisir selatan karena nilai signifikan sebesar 0,033 lebih kecil dari 0,05. Hal ini menggambarkan bahwa semakin meningkat persepsi harga maka kualitas produk juga akan semakin meningkat. Promosi memiliki pengaruh yang signifikan terhadap keputusan pembelian pada Mangkuak badeta oleh-oleh pesisir selatan karena nilai signifikan sebesar 0,00 lebih kecil dari 0,05. Hal ini menggambarkan bahwa semakin meningkat promosi maka kualitas produk juga akan semakin meningkat kualitas produk, persepsi harga, dan promosi pengaruh secara simultan yang signifikan terhadap kinerja pegawai pada Sekretariat Daerah Kabupaten Lebong karena nilai signifikan sebesar 0,000 lebih kecil dari 0,05.
Sosialisasi Entrepreneurial Learning di Sekolah untuk Meningkatkan Kompetensi dan Jiwa Kewirausahaan Siswa di SMK N 8 Padang Yozi Putri Sakinah; Meissy Putri Deswari; Yelva Nofriyanti; Muhammad Farrasky Delas Putra; Evi Desmarian
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i2.2918

Abstract

The unemployment rate among SMKs is not balanced with the increasing number of SMK One of the causes of increased unemployment is due to the implementation of an education system that still emphasizes theory compared to practice. Therefore, it is important to improve the identity of prospective SMK graduates who have high quality human resources, skills and are able to compete, for example through entrepreneurship and digital marketing education. Students' interest in entrepreneurship is influenced by the lack of entrepreneurial spirit within them. Entrepreneurial skills are an ability that a person has as a form of assigning knowledge and applying it to real activities in his life. Efforts to realize these goals at the SMK level have been developed and implemented in entrepreneurship subjects in the national curriculum for vocational secondary levels. Then today's SMK students who grew up with technology, internet and social media have a preference to start an entrepreneurship. Some of the reasons high school students choose the entrepreneurial path are unwilling to be limited, college is not a guarantee of success, freelance and peer-to-peer service sites, ubiquitous social media, abundant access, and mentors.
Pemanfataan Aplikasi Canva Sebagai Media Desain Promosi Produk Bagi Guru SDN 18 Kampung Durian Juli Adevia; Nova Suryani; Oza Syafriani; Defri Rahman; Muhammad Ilham; Ahmad Fachri; Muhammad Farrasky Delas Putra; Yozi Putri Sakinah; Sultani Sultani; Ramadhi Ramadhi; Barkhia Yunas; Oktia Verinda; Allia Nabila
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 3 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i3.3041

Abstract

The community service program titled "Utilization of Canva Application as a Promotional Design Media for Teachers of SDN 18 Kampung Durian" aims to enhance the graphic design skills of teachers through intensive training using the Canva application. This program was implemented to address the challenges faced by teachers in promoting their side business products and creating engaging teaching materials. Through lectures, discussions, Q&A sessions, and intensive mentoring, the program successfully improved the technical abilities of the teachers in using Canva. Evaluation results show that 85% of the teachers feel more confident and capable of producing more professional designs. This program also positively impacted the quality of school promotional materials and the teachers' side businesses, as well as increased their technological literacy and creativity. In conclusion, this training successfully achieved its goals and made a positive contribution to enhancing the quality of education and economic welfare of the teachers at SDN 18 Kampung Durian.
PENGARUH PERSEPSI NILAI, KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG PADA DISTRO AGUNG KOTA SUNGAI PENUH Relifra; Yozi Putri Sakinah; Oza Syafriani
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.94

Abstract

Fashion merupakan salah satu komoditas yang dapat dikatakan sebagai kebutuhan primer karena digunakan dalam kehidupan sehari-hari. Indonesia merupakan pasar potensial bagi dunia usaha khususnya bisnis pakaian karena jumlah penduduknya yang terus bertambah. Penelitian ini bertujuan untuk melihat pengaruh nilai perceveid, kualitas pelayanan dan kepuasan pelanggan terhadap niat beli ulang di Distro Agung Kota Sungai Penuh. Analisis data menggunakan regresi linier berganda dengan SPSS versi 26. Hasil penelitian ini menemukan bahwa secara simultan maupun parsial terdapat pengaruh antara nilai yang dirasakan, kualitas pelayanan dan kepuasan konsumen terhadap niat beli ulang di Distro Agung Kota Sungai Penuh.
Pengaruh Gaya Kepemimpinan, Kerjasama Tim dan Budaya Organisasi terhadap Prestasi Kerja pada PT. Kencana Sawit Indonesia Ramadhi Ramadhi; Edo Andrefson; Yozi Putri Sakinah; Juli Adevia; Oza Syafriani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v1i6.79

Abstract

This research aims to determine leadership style, teamwork and organizational culture simultaneously on work performance of PT employees. Indonesian Palm Oil Calendar. This research uses quantitative methods with a sample of 97 employees using a saturated sampling technique. The research results showed that there was a positive and significant influence of leadership style on work performance, there was a positive and significant influence of teamwork on work performance, there was a positive and significant influence of organizational culture on work performance and there was a positive and significant influence of leadership style, teamwork and organizational culture together on work performance. The contribution of leadership style, teamwork and organizational culture to work performance is 0.683 or 68.3% while the remaining 40.6% is determined by other variables not analyzed in the model in this study.
Analisis Sensitivitas Pada Kelayakan Finansial Usahatani Seraiwangi di Kota Solok: (Studi Kasus : Kelompok Tani Kalumpang Saiyo) Putra, Muhammad Farrasky Delas; Sakinah, Yozi Putri
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.181

Abstract

This research aims to analyze the costs, income, profits, and level of sensitivity of citronella farming in the Kalumpang Saiyo farming group in Solok City. The method used in this research is a case study. The sampling method is purposive sampling, where farmer groups are selected based on specific criteria. The data analysis used is quantitative analysis to analyze the costs incurred for activities starting from investment costs, production operations, and financial analysis used to determine whether or not farming is feasible using investment feasibility criteria, namely Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (B/C Ratio). Sensitivity analysis is used to determine the level of business sensitivity to changes in parameters used in increasing production costs (10%, 15%, and 23.36%), decreasing benefits (10%, 15%, and 18.36%), as well as increasing production costs and reduced benefits (10% and 10.46%). The research showed that the citronella farming business that was run survived up to an increase in production costs of 23.36%. The farming business also survived up to a decrease in benefits of 18.96%. It survived up to conditions of an increase in production costs of 10.46% and a reduction of benefits of 10.46%, coinciding. Keywords: Sensitivity, Financial, Citronella Grass, Feasibility   Abstrak Penelitian ini bertujuan untuk menganalisis biaya, pendapatan, keuntungan dan tingkat sensitivitas usahatani seraiwangi di kelompoktani Kalumpang Saiyo, Kota Solok. Metode yang digunakan dalam penelitian ini adalah studi kasus. Metoda pengambilan sampel adalah purposive sampling, dimana kelompok tani dipilih berdasarkan kriteria tertentu. Analisis data yang digunakan adalah analisis kuantitatif untuk menganalisis biaya-biaya yang dikeluarkan untuk kegiatan mulai dari biaya investasi, operasional produksi dan analisa keuangan yang digunakan untuk mengetahui layak atau tidaknya usahatani dengan menggunakan kriteria kelayakan investasi adalah: Net Present Value (NPV), Internal rate of Return (IRR), Benefit Cost Ratio (B/C Ratio) dan analisis sensitivitas digunakan untuk mengetahui tingkat sensitivitas usaha terhadap perubahan parameter yang digunakan pada kenaikan biaya produksi (10%, 15% dan 23,36%), penurunan benefit (10%, 15% dan 18,36%) serta peningkatan biaya produksi dan penurunan benefit (10% dan 10,46%). Hasil penelitian menunjukkan bahwa usahatani seraiwangi yang dijalankan mampu bertahan sampai pada peningkatan biaya produksi sebesar 23,36%, lalu usahatani mampu bertahan sampai pada penurunan benefit sebesar 18,96% dan mampu bertahan sampai pada kondisi peningkatan biaya produksi sebesar 10,46% dan penurunan benefit sebesar 10,46% terjadi secara bersamaan.
Analisis Finansial Usahatani Nilam di Kecamatan Pasaman Kabupaten Pasaman Barat Yozi Putri Sakinah; Muhammad Farrasky Delas Putra
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3616

Abstract

Patchouli oil is a potential Indonesian essential oil that is widely traded in the world market. This study aims to analyze patchouli farming financially using the B/C Ratio, Net Present Value, Internal Rate of Return and Payback Period at an interest rate of 9% in patchouli farming in Pasaman District. The method used in this study is a survey. The data analysis used in this study is quantitative descriptive, aimed at determining the financial feasibility of patchouli farming using investment criteria in the form of B/C Ratio, Net Present Value, Internal Rate of Return and Payback Period. From the investment criteria study, it was found that patchouli farming is feasible to be implemented, with a B/C Ratio value of 1.09. The NPV value is IDR 16,524,016.00, -. The IRR value is 97.00%. The Payback Period value is 5 years 10 months 7 days.
Purchase Decision on Shopee E-Commerce Platform : The Influence of Product Quality, Brand Image, and Price through Trust as an Intervening Variable Yozi Putri Sakinah; Putra, Muhammad Farrasky Delas
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.300

Abstract

This study aims to determine how much influence product quality, brand image and price have on purchasing decisions through trust as an intervening variable in Shopee e-commerce in the city of Padang. This study consists of three independent variables, namely product quality, brand image, and price and one dependent variable is purchasing decisions and the intervening variable trust. The analytical method used is path analysis. The data collection method in this study was using a questionnaire filled out by respondents, namely Shopee e-commerce users in the city of Padang. The results obtained based on the Partial Test (t test) obtained: a) there is a positive and significant effect of product quality on trust b) there is a positive and significant effect of brand image on trust, c) there is a positive and significant effect of price on trust, d) there is positive and significant influence of product quality on purchasing decisions, e) there is a positive and significant influence of brand image on purchasing decisions, f) there is a positive and significant influence of price on purchasing decisions. g) there is a positive and significant effect of trust on purchasing decisions, h) trust cannot mediate the effect of product quality on purchasing decisions, i) trust cannot mediate the influence of brand image on purchasing decisions, j) trust cannot mediate the effect of price on purchasing decisions
Analysis of Generation Z Consumer Behavior in Online Purchases: Purchase Habits and Brand Preferences in the Digital Era Desti, Yolanda; Sakinah, Yozi Putri; Damayanti, Nora
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.286

Abstract

This study explores the influence of Digital Information Access, Customer Reviews, and Digital Marketing on Purchase Habits and Brand Preference among Generation Z consumers in Indonesia’s online shopping environment. Using a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM), data were collected from 213 respondents aged 18 to 26 who actively shop online. The results indicate that all three independent variables significantly influence Purchase Habits, with Digital Marketing showing the strongest effect. However, only Customer Reviews and Digital Marketing significantly impact Brand Preference, while Digital Information Access does not. These findings suggest that habitual purchasing behavior is primarily driven by informational convenience, while brand preference formation is more influenced by emotional and social engagement. The study contributes theoretically by integrating cognitive and affective dimensions of digital consumer behavior and practically by offering insights into strategic digital marketing tailored to Generation Z. Recommendations for further research include exploring mediating factors such as trust or social identity and conducting cross-generational comparisons to enrich understanding of evolving consumer dynamics in digital ecosystems.
Co-Authors Allia Nabila Barkhia Yunas Damayanti, Nora Defri Rahman Desti, Yolanda Edo Andrefson Evi Desmarian Fachri, Ahmad Ilham, Muhamad Juli Adevia Muhammad Farrasky Delas Putra Nova Suryani Oktia Verinda Oza syafriani Putri Deswari, Meissy RAMADHI RAMADHI Relifra Silvianilova Silvianilova Sultani Yelva Nofriyanti