Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat AbdiMas INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Ali, Dini Salmiyah Fitrah
Unknown Affiliation
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PEMBERDAYAAN UMKM MELALUI PELATIHAN PEMBUATAN KONTEN MEDIA SOSIAL BERBASIS TEKNOLOGI AI Ali, Dini Salmiyah Fitrah; Pamungkas, Indra Novianto Adibayu
Jurnal Pengabdian Masyarakat AbdiMas Vol 12, No 3 (2026): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v12i3.10547

Abstract

Transformasi digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengadopsi teknologi komunikasi guna menjaga keunggulan kompetitif melalui produksi konten yang cepat, relevan, dan bervolume tinggi. Namun, kendala keterampilan teknis dan pemahaman dalam memanfaatkan teknologi Kecerdasan Buatan (AI) masih menjadi hambatan utama. Program pengabdian masyarakat yang dilakukan oleh tim Fakultas Komunikasi dan Ilmu Sosial (FKS) Universitas Telkom bertujuan meningkatkan keterampilan digital UMKM melalui pelatihan copywriting dan penggunaan alat AI, khususnya Gemini AI. Metode pelaksanaan kegiatan ini berbasis workshop terintegrasi yang mencakup presentasi konsep, aktivitas praktis (simulasi pembuatan prompt), serta diskusi dan refleksi. Hasil pelatihan menunjukkan bahwa meskipun terdapat kendala teknis seperti kesalahan penulisan (typo) dan keterbatasan pemahaman fitur dasar pada peserta senior, antusiasme peserta tetap tinggi. Melalui pendekatan konsep "Masalah, Solusi, Tindakan" dalam pembuatan prompt, peserta mampu menghasilkan draf teks kreatif yang lebih personal untuk media sosial. Kegiatan ini berhasil meningkatkan kepercayaan diri dan pengetahuan teknis pelaku UMKM, yang menjadi kunci utama dalam memperkuat citra merek dan daya saing di pasar digital yang semakin kompetitif.   
CONTENT ANALYSIS OF META ADS IN THE UMROH HOLIDAY CAMPAIGN OF ADHIYA TRAVEL Fatona, Anindya; Ali, Dini Salmiyah Fitrah
International Journal of Cultural and Social Science Vol. 7 No. 1 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i1.1276

Abstract

This study examines the construction of digital campaign messages through Meta Ads content in the Umroh Holiday campaign by Adhiya Travel amid increasing competition in the digital marketing of umrah services. The study aims to analyze how content formats, message themes, visual aesthetics, and digital performance. Using a qualitative approach, this research applies content analysis to selected Meta Ads contents (UH-1 to UH-15), complemented by digital performance data (reach, impressions, engagement, and click-through rate) and interviews with expert informants and coders for triangulation. The findings reveal that content emphasizing pilgrims’ experiences and guest star testimonials constitutes the core narrative of the campaign and achieves the highest performance in terms of engagement and visibility. Carousel and reels formats are particularly effective as they support sequential visual storytelling and emotional narratives. Visually, the campaign is characterized by bright color tones, modern typography, and the prominent presence of pilgrims and influencers, reinforcing a warm, family-oriented spiritual travel image. The study concludes that the effectiveness of Meta Ads campaigns is determined not merely by advertising exposure but by the ability of content to foster emotional connection and audience trust. These findings offer practical implications for digital umrah marketing strategies and contribute theoretically to digital marketing communication studies grounded in experiential content.
Co-Authors Fatona, Anindya Indra Novianto Adibayu Pamungkas