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All Journal JURNAL PUSTAKA KOMUNIKASI INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Digital Public Relations
Fatona, Anindya
Unknown Affiliation
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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LITERASI INFORMASI KESEHATAN PADA FENOMENA DIAGNOSIS MANDIRI COVID-19 MELALUI SUMBERDAYA ONLINE Rohimakumullah, Muhammad Al Assad; Primasari, Intan; Wicaksono, Angling Dwi; Fatona, Anindya
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.5872

Abstract

This phenomenon of self diagnose through online resources in the era of the covid-19 pandemic is something that is dangerous in the diagnosis process. Information literacy about health plays an important role in the process of self-diagnosis of this phenomenon. This study will discuss how the experience of health information literacy is for patients who self-diagnose through online resources in the era of the covid-19 pandemic. This study will use a qualitative method by integrating a phenomenological approach and the seven pillars of information literacy standards. The results of this study show that there are physical and psychological vulnerabilities, which have an impact on information neglect, the quality of health information that makes patients depressed, and corrective actions from expert informants and references. Keywords: health literacy information, online resources, phenomenology, self-diagnosis
Strategi Public Relations Startup Ngampooz Melalui Program Ngampooz Internship Fatona, Anindya; Sutarjo, Moch. Armien Syifaa
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4059

Abstract

This research discusses the Public Relations (PR) strategy of the Ngampooz Startup through the Ngampooz Internship program. The aim is to understand and analyze the strategic steps taken by Ngampooz in maintaining business and building long-term relationships with its public. This research uses a qualitative approach with a case study method, involving interviews, documentation, and observation. The research refers to the Cutlip, Center, and Broom PR strategy model, which involves Defining the Problem, Planning and Programming, Taking Action and Communication, and Evaluating the Program. The research results show that Ngampooz is effective in carrying out these processes through the Ngampooz Internship. In defining the problem, Ngampooz carried out opportunity analysis, internal brainstorming, and idea generation. The planning stage involves planning goals, objectives, program packaging strategies, and program information delivery strategies. The process continues with action and communication via Instagram and company networking. Program evaluation is carried out through monthly monitoring. The research results confirm that Ngampooz's PR strategy through the Ngampooz Internship has succeeded in building public trust and long-term relationships. With structured and proactive steps, Ngampooz creates a positive impact on the company's communications and interactions with its public.
CONTENT ANALYSIS OF META ADS IN THE UMROH HOLIDAY CAMPAIGN OF ADHIYA TRAVEL Fatona, Anindya; Ali, Dini Salmiyah Fitrah
International Journal of Cultural and Social Science Vol. 7 No. 1 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i1.1276

Abstract

This study examines the construction of digital campaign messages through Meta Ads content in the Umroh Holiday campaign by Adhiya Travel amid increasing competition in the digital marketing of umrah services. The study aims to analyze how content formats, message themes, visual aesthetics, and digital performance. Using a qualitative approach, this research applies content analysis to selected Meta Ads contents (UH-1 to UH-15), complemented by digital performance data (reach, impressions, engagement, and click-through rate) and interviews with expert informants and coders for triangulation. The findings reveal that content emphasizing pilgrims’ experiences and guest star testimonials constitutes the core narrative of the campaign and achieves the highest performance in terms of engagement and visibility. Carousel and reels formats are particularly effective as they support sequential visual storytelling and emotional narratives. Visually, the campaign is characterized by bright color tones, modern typography, and the prominent presence of pilgrims and influencers, reinforcing a warm, family-oriented spiritual travel image. The study concludes that the effectiveness of Meta Ads campaigns is determined not merely by advertising exposure but by the ability of content to foster emotional connection and audience trust. These findings offer practical implications for digital umrah marketing strategies and contribute theoretically to digital marketing communication studies grounded in experiential content.
Co-Authors Ali, Dini Salmiyah Fitrah Intan Primasari Moch Armien Syifaa Sutarjo Muhammad Al Assad Rohimakumullah Wicaksono, Angling Dwi