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All Journal Jurnal Penelitian Terapan Mahasiswa
Maria Beatrix Rahinart Wellalangi
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Needs Analysis of English for Business Communication in the Maritime and Tourism Industries: A Case Study on Developing Digital-Based ESP Teaching Strategies at Politeknik eLBajo Commodus Jufidah; Indra Ratna Sari; Maria Beatrix Rahinart Wellalangi
Jurnal Penelitian Terapan Mahasiswa Vol 3 No 2 (2025): Jurnal Penelitian Terapan Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/dxx55a94

Abstract

This study investigates the need for English language skills in business communication within the maritime and tourism industries of Labuan Bajo, focusing on the development of digital-based English for Specific Purposes (ESP) teaching strategies through a case study in the English Terms for Business and Professional course at Politeknik eLBajo Commodus. It addresses challenges faced by 12 first-semester students in distinguishing bargaining (competitive, price-focused) from negotiation (collaborative, value-added), essential for professional communication in maritime contracts and tourism packages. Using a qualitative case study design integrated with action research, the study conducted semi-structured interviews with 5 industry stakeholders and discourse analysis of 10 authentic business documents to identify priority skills, followed by a 4-week trial of a digital ESP module using Zoom simulations and AI chatbots. Results revealed significant improvements: 92% of students correctly differentiated bargaining and negotiation, 75% enhanced their negotiation speaking skills, and 83% improved in business writing. These findings highlight the effectiveness of digital tools in bridging curriculum gaps and aligning vocational education with industry needs in Labuan Bajo’s tourism-driven economy. 
Co-Authors Indra Ratna Sari Jufidah