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All Journal Journal of Innovative and Creativity
Sartika Umul, Dewi
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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An Analysis of the Live on Board Phenomenon as a Form of Marine Tourism Development in Labuan Bajo, Indonesia Sartika Umul, Dewi; Calrinto Mami, Andriano; Etheldreda Ine Dae, Yohana
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.5990

Abstract

This study analyzes the phenomenon of live on-board tourism as a form of marine tourism development in Labuan Bajo, Indonesia, with particular attention to its characteristics and driving factors. Employing a qualitative phenomenological approach, the research explores how liveaboard tourism has evolved into a distinctive marine-based tourism model through the interaction of destination attributes and stakeholder motivations. Data were collected through in-depth interviews with three key informant groups: maritime regulators (KSOP), liveaboard vessel operators, and tourists. The findings reveal that liveaboard tourism in Labuan Bajo is characterized by an integrated tourism system that combines transportation, accommodation, and continuous marine experiences within a single travel product. Its development is driven by strong pull factors, including exceptional marine landscapes, immersive experiential value, and digitally mediated destination imagery, as well as push factors stemming from tourists’ psychological needs and the entrepreneurial responses of local operators. Triangulation across informant groups confirms the consistency and validity of these findings. This study contributes to tourism motivation literature by contextualizing push–pull dynamics within marine experiential tourism and offers insights for the sustainable governance of liveaboard tourism destinations.
Analysis Of Factors Influencing Consumer Purchase Intention Of Labuan Bajo Songke Cloth Craft Janur, Yulianus; Sartika Umul, Dewi; Lestin, Akuila
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors influencing consumer purchase intention toward songke woven fabric handicraft products at Exotic Komodo Labuan Bajo. The factors examined include product, price, place, and promotion. Data were collected via a quantitative survey using questionnaires distributed to 50 respondents. Multiple linear regression analysis was used to determine the partial and simultaneous effects of each variable on consumers' purchase intention. The results indicate that product, price, place, and promotion variables have a positive and significant influence both partially and simultaneously on the purchase intention of consumers for songke woven fabric handicraft products at Exotic Komodo Labuan Bajo. This study provides recommendations for business actors to optimize these four factors to increase consumer purchase intention.
Co-Authors Calrinto Mami, Andriano Etheldreda Ine Dae, Yohana Lestin, Akuila Yulianus Janur