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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Azzahra Gunawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Model Kewirausahaan Terpadu Berbasis Agribisnis dalam Meningkatkan Nilai Tambah Usaha Olahan Susu Lokal Julizar Julizar; Azzahra Gunawan; Yulia Novita; Muhammad Lutfi Hamzah
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7719

Abstract

To increase the added value of local dairy processing companies, this study investigates an integrated agribusiness-based entrepreneurship model. Lassy Dairy Farm, located in Nagari Lasi Tuo, Agam Regency, was the subject of the study, conducted using a descriptive qualitative approach with a case study design. Qualitative analysis was conducted after data were collected through documentation, in-depth interviews, and field observations. The results showed that combining dairy farming and milk processing activities into a single business unit can increase added value through diversification of processed products such as cheese and ice cream and improve supply chain efficiency. However, business development still faces obstacles related to formal partnership elements and expanding market access. According to this study, the competitiveness and sustainability of local dairy processing businesses can be improved through the implementation of an integrated agribusiness-based entrepreneurship model.
Co-Authors Julizar Julizar Muhammad Lutfi Hamzah Yulia Novita