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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Adina Litriwani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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STRATEGI PEMASARAN ONE DAY EVENT UMKM KULINER: ANALISIS BAURAN PEMASARAN (4P) PADA DIMSUM MICI DI CAR FREE DAY ( CFD ) Zainarti Zainarti; Adina Litriwani; Aditya Putra Piliang; Alfian Khoiri Malau
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7873

Abstract

One Day events such as Car Free Day (CFD) present a strategic opportunity for culinary MSMEs to directly introduce or promote their products in a short time. This study aims to analyze the marketing strategy of Dimsum Mici during Car Free Day (CFD) activities using the marketing mix (4P) approach: product, price, place, and promotion. This research was conducted using a descriptive qualitative approach combining field studies and library research. The results indicate that the product offered, Dimsum Mici, offers a variety of practical menu items that meet market tastes and quality that can compete with similar businesses. The strategy for affordable pricing is flexible and tailored to the purchasing power of the public attending Car Free Day (CFD). In terms of location, the stand's strategic and easily visible location can increase visitor opportunities. Meanwhile, the promotional strategy utilizes social media, direct sales, and attractive presentations to attract customers. Overall, the implementation of the marketing mix (4P) has proven effective in increasing consumer appeal, product visibility, and sales volume during one-day events such as Car Free Day. The research findings show that properly implemented 4P strategy integration can have a direct impact on increasing purchasing interest in a short-term marketing context. This research also provides insight into how culinary MSMEscan optimally utilize temporary or daily events as a means to expand their market, introduce products directly, and increase sales quickly.
Implementasi Circular Economy Berbasis Maqashid Syariah Dalam Menghadapi Krisis Perubahan Iklim Global Adina Litriwani; Shafwatul Hilwa; Muhammad Ridho Efryanda
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8424

Abstract

The global transition from the gold-backed Bretton Woods system to a fiat monetary system in 1971 marked a fundamental shift in the structure of the world economy and contributed to the emergence of the circular economy as an alternative to the linear economic model. Under the Bretton Woods framework, major currencies such as the British pound (GBP), the Indonesian rupiah (IDR), and several European currencies were relatively stable due to their linkage to gold. However, in practice, the implementation of the circular economy has often been approached primarily from a technical perspective, emphasizing efficiency and resource optimization while neglecting ethical, social, and spiritual dimensions. In this context, the principles of maqashid shariah—which aim to safeguard religion, life, intellect, progeny, and wealth—offer a normative and ethical foundation for promoting a more just and sustainable economic system. This article seeks to examine the role of maqashid shariah principles in advancing the concept of Green Sharia Business as a strategic framework to encourage the adoption of a circular economy in Indonesia. The concept of Green Sharia Business integrates Islamic ethical values with circular economy principles to support sustainable development.The government plays a crucial role in facilitating the implementation of this concept through the enforcement of environmentally oriented regulations, the provision of fiscal incentives such as tax benefits, and capacity-building programs for sharia-based business actors in adopting circular economy practices. Consequently, the integration of maqashid shariah and the circular economy is expected to foster an economic system that not only prioritizes financial performance but also ensures long-term social and environmental sustainability.
Co-Authors Aditya Putra Piliang Alfian Khoiri Malau Muhammad Ridho Efryanda Shafwatul Hilwa zainarti zainarti