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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Alfian Khoiri Malau
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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STRATEGI PEMASARAN ONE DAY EVENT UMKM KULINER: ANALISIS BAURAN PEMASARAN (4P) PADA DIMSUM MICI DI CAR FREE DAY ( CFD ) Zainarti Zainarti; Adina Litriwani; Aditya Putra Piliang; Alfian Khoiri Malau
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7873

Abstract

One Day events such as Car Free Day (CFD) present a strategic opportunity for culinary MSMEs to directly introduce or promote their products in a short time. This study aims to analyze the marketing strategy of Dimsum Mici during Car Free Day (CFD) activities using the marketing mix (4P) approach: product, price, place, and promotion. This research was conducted using a descriptive qualitative approach combining field studies and library research. The results indicate that the product offered, Dimsum Mici, offers a variety of practical menu items that meet market tastes and quality that can compete with similar businesses. The strategy for affordable pricing is flexible and tailored to the purchasing power of the public attending Car Free Day (CFD). In terms of location, the stand's strategic and easily visible location can increase visitor opportunities. Meanwhile, the promotional strategy utilizes social media, direct sales, and attractive presentations to attract customers. Overall, the implementation of the marketing mix (4P) has proven effective in increasing consumer appeal, product visibility, and sales volume during one-day events such as Car Free Day. The research findings show that properly implemented 4P strategy integration can have a direct impact on increasing purchasing interest in a short-term marketing context. This research also provides insight into how culinary MSMEscan optimally utilize temporary or daily events as a means to expand their market, introduce products directly, and increase sales quickly.
DAMPAK KORUPSI DANA BANTUAN TERHADAP PERTUMBUHAN EKONOMI, STABILITAS FISKAL, DAN KETIMPANGAN DI INDONESIA Alfian Khoiri Malau; Muhammad Dzikry Falah Erlangga; Nadira Aulia Zahra; Ahmad Wahyudi Zein
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8016

Abstract

Corruption in the funding of social assistance continues to be a serious issue because of its significant impact on Indonesia's economy. This study aims to analyze the effects of corrupt practices in aid funds on three main aspects of the national economy, namely economic growth, fiscal stability, and socio-economic inequality. The method used in this study is a descriptive qualitative approach, combining literature review and analysis of current cases. The results of the study show that corruption in aid funds not only causes losses to state finances but also has long-term effects that can hinder economic growth, disrupt fiscal balance, and widen social inequality, potentially reducing the rights of the poor as beneficiaries. It can be seen from the analysis of several cases, ranging from the misuse of Covid-19 aid funds, the Indonesia Smart program, disaster aid, to the public housing program, which show evidence of state losses reaching trillions of rupiah. Therefore, these findings emphasize that aid funds can have a significant and layered negative impact on the national economy. For this reason, comprehensive improvements are needed in managing aid funds by strengthening the oversight system, increasing transparency, utilizing advanced digital technology, and imposing strict sanctions on perpetrators of corruption to prevent them from committing it again.
Co-Authors Adina Litriwani Aditya Putra Piliang Ahmad Wahyudi Zein Muhammad Dzikry Falah Erlangga Nadira Aulia Zahra zainarti zainarti