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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Citadiantoro, Khafifatuzzahra
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Economics, Econometrics & Finance

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Analisis Faktor-Faktor yang Memengaruhi Brand Loyalty Skincare Skintific pada Generasi Z Citadiantoro, Khafifatuzzahra; Haryanto, Totok; Rachmawati, Erny; Suyoto, Suyoto
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2520

Abstract

This study analyzes the influence of brand experience, brand personality, brand image, and customer experience on brand loyalty in Skintific skincare. The method applied in this study is quantitative. The participants in this study were Gen Z consumers who repurchased Skintific Skincare within the last three months. The number of research samples was 125 respondents. The data collection technique used a questionnaire. The collected data were then analyzed using SMART PLS 3.0. The results of the analysis showed that the five variables, namely brand experience, brand personality, brand trust, brand image, and customer experience, had a positive influence on brand loyalty.
Co-Authors Erny Rachmawati Haryanto, Totok Suyoto Suyoto