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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Ekonomi Islam Competitive Jurnal Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE)
Haryanto, Totok
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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THE EFFECT OF GREEN MARKETING, PRODUCT DESIGN, AND BRAND TRUST ON PURCHASE DECISIONS ON TUPPERWARE PRODUCTS IN PURWOKERTO Ariyanti, Ayu Rizki; Hidayah, Arini; Astuti, Herni Justiana; Haryanto, Totok; Bagis, Fatmah; Ikhsani, Mastur Mujib
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1580

Abstract

This study aims to analyze the influence of partial and simultaneous variables green marketing, product design, and brand trust toward a purchase decision of Tupperware product in Purwokerto. The research type is using a quantitative method. The amount of sample this research is 100 respondents who are divided into 4 sub-district which are North Purwokerto, East Purwokerto, South Purwokerto, and West Purwokerto. The data collection technique used is purposive sampling, while analyzing data instruments this study is validity test, reliability test, classical assumption test, multiple linear regression analysis, and goodness of fit. The analysis result showed that simultaneously of green marketing, product design and brand trust had a significant effect towards purchase decision, besides that in partial green marketing had a positive effect and had not significant towards purchase decision, whereas product design and brand trust had a positive effect and significant toward on purchase decision
The Impact of Marketing Expenditure on Firm Performance Haryanto, Totok; Retnaningrum, Maharani
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11297

Abstract

This study aimed to examine whether marketing expenditure affected firm performance. Previous research has mentioned that there was an influence between marketing expenditure to profitability and firm value. However, some stakeholders and practitioners perceived that the budget for marketing expenditure has already overspent, which means it was assumed that marketing expenditure is very high cost and difficult to measure. In this research, the contribution of marketing expenditure to firm performance of the big four of the telecommunication companies in Indonesia (PT. Telkom, Tbk (including PT. Telkomsel), PT. Indosat Ooredoo, Tbk, PT. XL Axiata, Tbk, and PT. Smartfren Telecom, Tbk) would be analyzed. Firm performance was proxied as the profit margin on sales (PM on Sales), return on assets (ROA), return on investment (ROI), and return on equity (ROE). The methodology of the research used the quantitative model, and the analysis applied the simple regression. The results showed that the marketing expenditure had a significant effect on PM on Sales, ROI, and ROE, partially. On the contrary, the marketing expenditure had no impact on the return on assets (ROA).
The Role of Product Quality, Customer Reviews, Ratings, and E-WOM in Shaping Purchase Decisions for Skintific Products on Shopee Putri, Dea Yosiana; Astuti, Herni Justiana; Handayani, Erna; Haryanto, Totok
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.12573

Abstract

This study analyzes the impact of product quality, online customer reviews, customer ratings, and e-WOM on purchasing decisions for Skintific products on Shopee. Using a quantitative approach, this study involved 100 students from three of the largest universities in Purwokerto who had purchased Skintific products. The sample was selected through purposive sampling. The results showed that product quality and online customer reviews significantly influenced purchasing decisions, surpassing the impact of customer ratings and e-WOM. E-WOM was found to have no significant impact, providing a new perspective on digital marketing strategies on Shopee. This study contributes to a deeper understanding of consumer behavior in e-commerce, by emphasizing the important role of product quality and reviews in shaping purchasing decisions.
Increase in Production Capacity of Stirred Yogurt Using Konjac Glucomannan Stabilizer at UKM Sehati Purwokerto: Peningkatan Kapasitas Produksi Stirred Yogurt Menggunakan Stabilizer Konjac Glucomannan di UKM Sehati Purwokerto Hamad, Alwani; Haryanto, Totok; Mulyadi, Abdul Haris; Hasanah, Yeti Rusmiati; Magribi, Imam Maulana
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang3223

Abstract

UKM Sehati Yogurt Purwokerto produces good-quality yogurt but faces challenges in product stability, shelf life, and market competitiveness. To address these issues, product diversification using a konjac glucomannan stabilizer is proposed to align with consumer trends. However, marketing also presents a significant obstacle. This community service program aims to transfer yogurt production technology using konjac stabilizer and offer digital marketing guidance to enhance market reach. The program involves two steps: technology transfer and marketing support. The technology transfer includes training for the UKM owner and community on using the Konjac glucomannan stabilizer in stirred yogurt production. The digital marketing support involves providing training on creating promotional content for social media and utilizing online marketplaces for sales. The outcomes of this program include the successful production of new, higher-quality yogurt products with the added health benefits of konjac fiber. Additionally, the UKM owner and community gained new skills in both production and digital marketing. After the digital marketing training, the SME actively engaged in online sales, broadening its consumer reach. This initiative is expected to increase sales significantly through product diversification and expanded digital marketing efforts.
The Role of Organizational Commitment in the Influence of Servant Leadership and Perceived Organizational Support on Organizational Citizenship Behavior Among Employees at the Banyumas District Health Office Pratama, Bintang Rizki; Darmawan, Akhmad; Purnadi, Purnadi; Haryanto, Totok
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13358

Abstract

This study aims to examine the influence of Servant Leadership and Perceived Organizational Support (POS) on Organizational Citizenship Behavior (OCB), with Organizational Commitment as a mediator, among employees at the Banyumas District Health Office. The research employs a quantitative approach with saturated sampling, involving 110 respondents. Data were analyzed using the Structural Equation Modeling - Partial Least Squares 3.0 method to test the relationships between variables. The findings reveal that Servant Leadership, Perceived Organizational Support, and Organizational Commitment have a positive and significant effect on OCB. Additionally, Servant Leadership and POS positively and significantly influence Organizational Commitment. Furthermore, Servant Leadership and POS positively and significantly impact OCB through Organizational Commitment.
The Influence of Online Customer Reviews, Online Customer Ratings, Brand Image, and Price Perceptions on the Decision to Purchase Ventela Shoes on Shopee Marketplace Rizqullah, Naufal Khosyi; Haryanto, Totok; Rahayu, Tri Septin Muji; Kharismasyah, Alfato Yusnar
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13359

Abstract

This study examines the effect of online customer reviews, online customer ratings, brand image, and price perceptions on purchasing decisions for Ventela shoes on the Shopee marketplace. The research subjects were the general public, with sampling using purposive sampling method, with a total sample size of 102 people. Data analysis was carried out using multiple linear regression. The results showed that 1) online customer review has a positive and significant influence on purchasing decisions, 2) online customer rating has a significant positive influence on purchasing decisions, 3) brand image has a positive and significant influence on purchasing decisions and 4) price perception has no influence on purchasing decisions.
Analysis of Trust, Convenience, Financial Literacy, and Risk Perception on Shopee Pay Later Purchasing Decisions Rizqullah, Naufal Arkan; Rahayu, Tri Septin Muji; Haryanto, Totok; Purnadi, Purnadi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13446

Abstract

The purpose of this research was to analyze the effect of trust, convenience, financial literacy, and risk perception Shopee PayLater purchasing decisions in the Kemangkon District community. The study employed a purposive sampling technique to select 105 respondents who actively use Shopee PayLater. The Roscoe method was used to determine the sample size, while data analysis was conducted using multiple linear regression. The results revealed that trust, convenience, and financial literacy have a positive and significant influence on purchasing decisions. However, perceived risk does not significantly affect purchasing decisions. This research highlights the importance of fostering trust, improving user convenience, and enhancing financial literacy to encourage the adoption of financial technology services like Shopee PayLater.
The Effect of Product Quality, Brand Image, E-Word of Mouth, Free Shipping Promo, and Online Customer Rating on Purchasing Decisions for Nocturn.Co Online Products Aziz, Geovanni Al; Astuti, Herni Justiana; Haryanto, Totok; Bagis, Fatmah
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13466

Abstract

This research had the aim to find out about the effect of product quality, brand image, e-word of mouth, free shipping promo, as well as online customer rating on purchasing decisions. Structural Equation Modeling (SEM) was implemented as the technique for data analysis, with the use of SmartPLS version 4.0 software. The population consists of Nocturn.co customers who have made a purchase. Roscoe method was used as the sampling technique, which resulted in a total of 103 respondents. The findings revealed that brand image, free shipping promo, as well as online customer rating positively and significantly affect purchasing decisions, whereas product quality and electronic word of mouth do not affect purchasing decisions.
ORGANIZATIONAL DYNAMIC : THE ROLE OF PERCEIVED SUPPORT, EMPLOYEE ENGAGEMENT, COMMITMENT AND PROFESSIONALISM ON PERFORMANCE Wiranti, Elza Devi; Darmawan, Akhmad; Muji Rahayu, Tri Septin; Haryanto, Totok
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12459

Abstract

This study aims to analyze the effect of perceived organizational support, employee engagement, organizational commitment and professionalism on the performance of Banyumas Health Office employees. The population in this study were all employees of the Banyumas Health Office, totaling 145 employees. The sampling technique used a non-probability samp ling method with data collection using purposive sampling with the criteria that employees do not have a leadership position and must have worked at the institution for at least one year. therefore Data were collected through a questionnaire containing Likert scale questions with values from 1 to 5. SmartPLS 3.2.9 was used to analyze the data that had been collected. The results showed that the perceived organizational support variable had an insignificant effect on employee performance, employee engagement had an insignificant effect on employee performance, organizational commitment had no effect on employee performance, and professionalism had a positive and significant effect on employee performance. Keywords: Perceived Organizational Support, Employee Engagement, Organizational Commitment, Performance
Brand Image dalam Kajian Filsafat Ilmu Haryanto, Totok; Harsono, Mugi
Jurnal Manajemen Bisnis dan Keuangan Vol 3 No 2 (2022): Oktober 2022
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v3i2.71

Abstract

The study of theory and practice in marketing has explored and provided an operational definition of brand image which is one of the most extensive and intensive constructs. The purpose of this study is to describe the brand image in the study of the philosophy of science. This study will explain the brand image which will be explained from the aspects of ontology, epistemology, and axiology. The methodology in this study is to conduct a literature review from empirical sources or previous research. This study produces a conceptual model of age and gender variables that moderate the influence of brand image and brand personality on brand loyalty which affects brand equity.
Co-Authors Abdul Haris Mulyadi Akhmad Darmawan Alwani Hamad Anastasia, Nita Arini Hidayah, Arini Ariyanti, Ayu Rizki Aziz, Geovanni Al Azizah, Lisda Fathul Bagis, Fatmah Fauziridwan, Meydy Firliansa, Alek Handayani, Erna Hasanah, Yeti Rusmiati Hermin Endratno Herni Justiana Astuti Ikhsani, Mastur Mujib Kharismasyah, Alfato Yusnar Magribi, Imam Maulana Mugi Harsono Naelati Tubastuvi Nurmasari, Eldisa Zenita Pramesti, Shasa Pratama, Bintang Rizki Purnadi, Purnadi Putri, Dea Yosiana Retnaningrum, Maharani Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi Suyoto Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Widyaningtyas, Dian Widzayanto, Luthfi Arie Wiranti, Elza Devi