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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Wicara Desa
Khairunnisa, Baiq Asya Faras
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Role of Brand Love in Mediating the Influence of Brand Trust on Consumer Loyalty of Sariayu Cosmetics Khairunnisa, Baiq Asya Faras; Dakwah, Muhammad Mujahid
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8323

Abstract

Background: The Indonesian cosmetics industry faces intense competition, with Sariayu experiencing declining market share from 15% in 2020 to 8.9% in 2024, indicating weakened consumer loyalty. Purpose: This study examines the mediating role of brand love in the relationship between brand trust and consumer loyalty toward Sariayu facial mask products. Methods: A quantitative explanatory design was employed with purposive sampling of 150 University of Mataram students aged 18-25 years with minimum twice product usage. A five-point Likert scale questionnaire was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: Brand trust significantly influenced brand love (β = 0.785, p < 0.001). Both brand trust (β = 0.661, p < 0.001) and brand love (β = 0.230, p = 0.009) positively affected consumer loyalty. Brand love partially mediated the trust-loyalty relationship, indicating emotional bonds amplify trust effects on loyalty. Conclusion: Brand love functions as a significant mediator between brand trust and consumer loyalty, emphasizing the importance of cultivating both cognitive trust and affective commitment in building sustainable loyalty for local cosmetic brands. These findings validate theoretical frameworks while extending applicability to the Indonesian halal cosmetics industry.
PEMANFAATAN LIMBAH TONGKOL JAGUNG UNTUK PEMBUATAN PRODUK PUPUK BIOCHAR HYBRID KAYA NUTRISI MAKRO N, P, K, S. Jurnal Wicara; P., I Gusti Bagus Sugiantara D.; Diraksa, Mazhari Seneng; Fauzan, Muhammad; Nabilah, Ailsa; Darmayanti, Cokorda Istri Wulan; Oktaviani, Oktaviani; Rahmiati, Riry; Cahyadi, M. Bagus; Hayyi, Najma Auliya Maharani; Khairunnisa, Baiq Asya Faras; Wulan, Ir. R. Sri Tejo
Jurnal Wicara Vol 3 No 4 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/gj2c5m16

Abstract

          Agricultural land in Akar-Akar Village is dominated by dry soil with low productivity, which has become a major challenge for local farmers. On the other hand, corn cobs, which are abundantly available as post-harvest waste, have not been utilized optimally and are often considered as trash. This Community Service Program (KKN) aims to enhance the knowledge and skills of farmers in Akar-Akar Village regarding the potential use of corn cobs as biochar to improve soil quality. The method applied is a participatory approach through socialization and practical demonstration. The socialization stage provides theoretical understanding of the benefits of biochar, while the demonstration stage practices the direct process of producing biochar using a simple pyrolysis method with single drum kiln technology. The results of this activity indicate a significant increase in the community’s understanding and awareness of the benefits of biochar in improving the physical, chemical, and biological properties of soil, as well as their ability to independently produce biochar from local agricultural waste. The conclusion of this program is that the socialization and demonstration of corn cob biochar technology successfully introduced a low-cost, environmentally friendly, and sustainable solution to address the issue of dry soil fertility, while simultaneously transforming waste into a valuable resource in Akar-Akar Village.
Co-Authors Cahyadi, M. Bagus Darmayanti, Cokorda Istri Wulan Diraksa, Mazhari Seneng Hayyi, Najma Auliya Maharani Jurnal Wicara Muhammad fauzan Muhammad Mujahid Dakwah Nabilah, Ailsa Oktaviani oktaviani P., I Gusti Bagus Sugiantara D. Rahmiati, Riry Wulan, Ir. R. Sri Tejo