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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Al-Kharaj: Journal of Islamic Economic and Business
Feby Ayu Diwa
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Economics, Econometrics & Finance Other

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Exploring Sustainable Gayo Coffee Pricing and Branding Strategies in the Marketplace Ecosystem Sulistio Ningsih; Karimi; Mena Sari; Desi Purnamasari; Feby Ayu Diwa; Mubarik Iwarianta
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8866

Abstract

This study aims to explore sustainable Gayo coffee pricing and branding strategies in the digital marketplace ecosystem, and analyze how these strategies influence consumer perceptions of value, trust, and purchase intention. This study starts from the hypothesis that integrating sustainability values ​​into pricing and branding strategies can increase the competitiveness of Gayo coffee in the digital market. The study used a qualitative approach with an exploratory case study design. The research subjects included Gayo coffee MSMEs that actively market their products through national marketplaces in the Central Aceh region. Data were collected through in-depth interviews with business owners, observations of digital marketplace storefronts, and analysis of branding content and pricing information. Data analysis was conducted using thematic analysis to identify patterns of pricing strategies, branding narratives, and sustainability practices communicated to consumers. The results show that Gayo coffee pricing strategies tend to use a value-based pricing approach linked to product quality, certification, and sustainability stories. Meanwhile, branding focuses on narratives of origin, local wisdom, and environmentally friendly practices. However, the integration of sustainable pricing and branding strategies has not been carried out consistently and optimally across all MSMEs. The findings of this study provide practical implications for Gayo coffee MSMEs in designing more integrated and sustainability-oriented pricing and branding strategies in digital marketplaces. Policy-wise, the results can serve as a reference for stakeholders in developing a sustainable coffee marketing ecosystem. Further research is recommended to develop a quantitative model and test the impact of this strategy on sales performance and consumer loyalty.
SISTEM PENDIDIKAN ISLAM DI ANDALUSIA: MODEL KEILMUAN DAN WARISAN INTELEKTUALNYA Fajar Al Mahmudi; Feby Ayu Diwa
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42340

Abstract

This study analyzes the Islamic education system in Andalusia as a model of scholarship and intellectual heritage that played a significant role in the advancement of Islamic civilization and the Western world during the classical period. This study aims to explain the structure of the education system, the characteristics of the scientific model, and the intellectual contribution of Andalusia to the development of the global scientific tradition. The study uses a qualitative method with a historical descriptive approach through literature study that utilizes secondary data in the form of books, scientific articles, and historical sources. Then, descriptive analytical analysis is carried out to understand the dynamics of education within the socio political and cultural context. The research findings indicate that the Andalusian education system emerged from a socio-political transformation that fostered government stability, open access to knowledge, and integration between religious and rational knowledge through educational institutions such as mosques, universities, scholarly assemblies, and large libraries. The research findings confirm that the support of the rulers, an organized institutional structure, an integrative curriculum, and scientific traditions such as the rihlah and the ijaza system gave birth to multidisciplinary scholars and made Cordoba a center of world civilization. Furthermore, Andalusian education served as a bridge for the transfer of knowledge from the Islamic world to Europe through the translation of Arabic scientific works. The implications of the research indicate that the Andalusian integrative education model has conceptual relevance as a reference for the development of contemporary Islamic education that is inclusive, holistic, and oriented towards the development of knowledge.
Co-Authors Desi Purnamasari Fajar Al Mahmudi Karimi Karimi Mena Sari Mubarik Iwarianta Sulistio Ningsih