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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Danesty, Dwi Danesty Deccasari
Unknown Affiliation
Economics, Econometrics & Finance

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The Influence Of Product, Service, And Wom On Customer Loyalty: Purchasing Decisions As An Intervening Variable At Waroeng Kampoeng 99 Danesty, Dwi Danesty Deccasari; Maulana Hanif Abbyan; Marli
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8921

Abstract

This study aims to examine the influence of product quality, customer service, and word-of-mouth (WOM) recommendations on consumer loyalty, considering the mediating role of purchasing decisions at Waroeng Kampoeng. The approach used is quantitative with a comparative design, involving 100 respondents, of which 99 are regular customers. Data collection was carried out using a Likert-based questionnaire instrument, while data analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with a bootstrapping procedure of 5,000 samples. Model validity and reliability testing were carried out using composite reliability indicators, Average Variance Extracted (AVE), and outer loading, all of which met the established acceptance threshold. The research findings indicate that purchasing decisions have a significant influence on consumer loyalty (β = 0.485; p < 0.001). Customer service was proven to have a significant influence on purchasing decisions (β = 0.235; p = 0.020), although it did not have a direct impact on loyalty. Product quality showed a significant influence on consumer loyalty (β = 0.300; p = 0.019) and purchasing decisions (β = 0.253; p = 0.037). In contrast, WOM did not show a significant mediating effect on loyalty (β = 0.123; p = 0.067). This finding implies the importance of strategic planning that focuses on improving product quality and service quality as an effort to strengthen customer loyalty in the food and beverage (F&B) sector. Although WOM did not show significance in this study, its potential to provide long-term impact remains an area worthy of exploration. Further research is recommended by expanding the sample size and adding moderating variables, such as price sensitivity.
The Impact of Capital Structure and Macroeconomic Conditions on the Performance and Growth of Basic Material Companies on the Main Board of the Indonesia Stock Exchange (IDX) in the 2021-2024 Period Danesty, Dwi Danesty Deccasari; Marli
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9439

Abstract

This study aims to analyze the effect of Capital Structure on Company Size with a focus on the role of leverage in driving operational scale expansion. The type of research used is quantitative research with SEM-PLS 4.0 analysis tools to test the relationship between Macro Fundamentals and Capital Structure on Financial Performance and Company Size. The research findings show that Macro Fundamentals have a significant positive influence on Financial Performance and Company Size. Capital Structure has a positive and significant influence on Company Size and Financial Performance, where increasing the proportion of debt as part of the capital structure effectively drives the growth of the company's production capacity, market, and workforce. The study emphasizes the importance of wise capital structure management as a key strategy in supporting long-term growth and maintaining company competitiveness in a competitive economic environment.
The Effect of Capital Structure on the Financial Performance of Healthcare Companies on the Indonesia Stock Exchange: The Moderating Role of Macroeconomics (2021–2024) Marli; Danesty, Dwi Danesty Deccasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9458

Abstract

This research is a causal associative quantitative study that aims to analyze the causal relationship between Capital Structure and Financial Performance variables with Macroeconomic Moderation. The population is 16 Main Board Healthcare and Developer companies listed on the IDX in 2021-2024. Using the SEM-PLS 4.0 analysis tool, the research results show that Macroeconomic Variables contribute positively and significantly to the company's Financial Performance, indicated by a path coefficient of 0.349. Conversely, Capital Structure has a negative and significant effect on Financial Performance with a coefficient of -0.419, indicating that an inefficient capital structure can reduce financial performance.
Co-Authors Marli Maulana Hanif Abbyan