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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Ayu Pujiarti
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Economics, Econometrics & Finance

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The Influence of Nutritional Labels and Health Awareness on Frozen Food Purchase Decisions Ayu Pujiarti; Lalu Muhammad Furkan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9320

Abstract

The increase in frozen food consumption along with modern lifestyles emphasizes the need to understand the factors influencing purchasing decisions. This study aims to analyze the influence of nutritional labels and health awareness on purchasing decisions for frozen food products among the people of Mataram City. Using a quantitative associative-causal approach, data were collected through an online questionnaire from 100 purposive sampling respondents with multiple linear regression analysis in SPSS 27. The results showed that nutritional labels (t=2.316, p=0.023) and health awareness (t=7.664, p=0.000) had a significant effect both partially and simultaneously (F=49.856, p=0.000), explaining 50.7% of the variation (R²=0.507). The conclusion states that clear nutritional information and high health awareness encourage selective purchasing among young female students, so manufacturers are advised to improve label quality and the government to promote nutritional literacy for healthier consumption.
Co-Authors Lalu Muhammad Furkan