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All Journal Jurnal Ilmiah Hospitality Management Eduturisma Journal of Social Science
Soerjanto
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Social Sciences

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Enhancing Customer Satisfaction In Food Trucks Through Service And Product Quality Soerjanto; Ali Maksum
Jurnal Ilmiah Hospitality Management Vol. 16 No. 1 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i1.315

Abstract

This study aims to analyze the impact of product and service quality on customer satisfaction in food trucks in the Jabodetabek area, Indonesia. The study uses a quantitative approach with multiple linear regression models. The sample is taken using a purposive sampling technique, which includes customers who have purchased food from food trucks at least twice. The study shows that both product and service quality positively and significantly affect customer satisfaction, both separately and simultaneously. These findings fill the research gap regarding the food truck industry in Indonesia. The study makes an important contribution for food truck entrepreneurs to improve quality to build customer loyalty, and also recommends further research that includes other factors such as price, location, and customer experience.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA (Studi Kasus Pada Kampus Pariwisata X di Jakarta) Soerjanto
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to analyze the influence of transformational leadership and motivation on employees’ performance through job satisfaction (a case study in X Tourism Academy). Respondents of this study include 52 employees of X Tourism Academy. The sampling is saturation sampling, and the analysis is Path Analysis. Results of the study show that transformational leadership has positive and significant influences on employees’ performance. Transformational leadership indirectly influences employees’ performance through job satisfaction. Motivation has positive and direct influence on employees’ performance. Motivation indirectly and positively influences employees performance through job satisfaction. Job satisfaction positively and significantly influences employees’ performance. The direct influences of transformational leadership and motivation on employees’ performance are greater than those of indirect influences through job satisfaction. This suggests that job satisfaction is not an intervening variable for transformational leadership and motivation on employees’ performance in X Tourism Academy, Jakarta.
Co-Authors Ali Maksum