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All Journal Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global
Agustin, Alifia Devi
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Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Other

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Optimalisasi Peningkatan Branding, Digital Marketing Dan Legalitas Usaha Bagi UMKM Keripik Feronica, Maria; Agustin, Alifia Devi; Mufida, Laila; Setyawan, Rony; Sri Diyanti, Daffa Dwi
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i4.334

Abstract

The small-scale chip (keripik) entrepreneurs in Candiwatu Village, Pacet District, continue to face challenges related to business legality, branding, and digital marketing. This community service program aims to enhance the knowledge and skills of these micro, small, and medium enterprises (MSMEs) through assistance in obtaining Business Identification Numbers (NIB) and Home Industry Food Permits (PIRT), product branding training, and the use of social media and e-commerce for digital marketing. The implementation method adopts a participatory approach through observation, training, and intensive mentoring. The results indicate a significant improvement in the partners' understanding and business practices, such as the appearance of product labels, creation of digital business accounts, and active efforts in online product promotion. This program demonstrates that a digital-based empowerment strategy can effectively build MSME competitiveness in the era of digital transformation.
Co-Authors Feronica, Maria Mufida, Laila Setyawan, Rony Sri Diyanti, Daffa Dwi