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Massa, Donita Ellyzabeth
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Bauran Pemasaran Dalam Meningkatkan Penjualan Jasa Talent Di PT. Orange Production Asia Massa, Donita Ellyzabeth; Citrawati, Luh Putu; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2372

Abstract

This study analyzes how PT. Orange Production Asia applies marketing mix strategies to boost talent service sales, following a decline in 2023 after experiencing growth in 2022. The drop in sales is believed to be caused by limited service innovation, minimal promotional efforts, and difficulties in finding talents with flexible schedules. The research focuses on the seven elements of the marketing mix (7P): product, price, place, promotion, people, process, and physical evidence. Using a descriptive qualitative method, data was collected through interviews with company leaders and managers, direct observation, and documentation. Additionally, SWOT analysis and the SWOT Matrix (SO, ST, WO, WT) were used to develop strategic alternatives based on the company’s strengths, weaknesses, opportunities, and threats. The findings show that the current marketing strategies—especially product quality and the use of social media—have been effective in improving sales. However, challenges such as fluctuating event demand and limited available talents remain. To strengthen competitiveness, the study recommends diversifying services and expanding promotional channels.
Co-Authors Asmarani, I Gusti Ayu Ratih Citrawati, Luh Putu