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All Journal Indonesian Journal of Social Science and Education Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Fadillah, Elfani
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Humanities Economics, Econometrics & Finance Education

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI LAVANDA ATELIER SUKABUMI Fadillah, Elfani; Indah Soewarna, Desshita; Wulandari, Rosanna
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.2072

Abstract

Riset ini bertujuan guna menguak dampak kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen Lavanda Atelier Sukabumi, baik secara parsial maupun simultan. Pendekatannya ialah kuantitatif dengan desain asosiatif, melibatkan 64 responden yang dipilih lewat teknik random sampling. Data primer dikumpulkan lewat kuesioner daring dan dianalisis menggunakan regresi linier berganda. Hasil risetnya kualitas produk dan kualitas pelayanan secara individual berpengaruh baik dan luarbiasa pada kepuasan konsumen. Secara simultan, kedua variabel tersebut juga terbukti berkontribusi luarbiasa, dengan kualitas produk menjadi faktor dominan. Temuan ini menegaskan bahwa kombinasi produk berkualitas dan pelayanan optimal merupakan strategi penting untuk meningkatkan kepuasan konsumen secara berkelanjutan dalam industri fashion lokal.
PENGARUH LIVE STREAMING DAN KONTEN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN E-COMMERCE SHOPEE Fadillah, Elfani; Indah.S, Desshita; Ramdani, Fahad
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 2 No. 01 (2026): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the effect of live streaming and promotional content on consumers’ purchase decisions on the Shopee e-commerce platform, both partially and simultaneously. The method used is a quantitative approach with an associative research design. The research population includes all Shopee consumers who have watched the live streaming feature and viewed promotional content, with a sample size of 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software.The results show that, partially, the live streaming variable has a positive and significant effect on purchase decisions. Likewise, the promotional content variable is also found to have a positive and significant effect on purchase decisions on a partial basis. Simultaneously, the test results prove that live streaming and promotional content have a positive and significant effect on consumers’ purchase decisions. The Adjusted R Square value of 0.720 indicates that these two variables are able to explain 72% of the variation in purchase decisions, while the remaining percentage is influenced by other factors outside this research model. These findings emphasize the importance of real-time interaction and the quality of digital content in marketing strategies to influence shopping behavior in the digital era.
Co-Authors Indah Soewarna, Desshita Indah.S, Desshita Ramdani, Fahad Wulandari, Rosanna