The rapid development of social media has had a significant influence on the behavior and morality of adolescents, including university students as part of the digital generation. This study aims to analyze the impact of social media use on behavioral and moral changes among UNIMED students from the perspective of Islamic Education. The research method used is a qualitative approach with data collection techniques such as observation, interviews, and documentation. The findings indicate that social media has two main tendencies: it provides positive impacts such as increased access to information, religious motivation, and broader spiritual insight, especially when students access Islamic preaching and educational content. However, social media also brings negative impacts, including a decline in communication ethics, addiction, lack of self-control, exposure to content that contradicts Islamic values, and weakened direct social interactions. These behavioral changes affect students’ moral quality, such as decreasing politeness, orderliness, and discipline. From the perspective of Islamic Education, there is a need for strengthening digital literacy, instilling noble moral values, and providing guidance from educators to help students use social media wisely. This study emphasizes the importance of integrating Islamic character education in responding to the dynamics of social media development so that students can develop positive behavior and morality in accordance with Islamic teachings.Kata Kunci: Akhlak, Mahasiswa UNIMED, Media Sosial, Pendidikan Islam, Perilaku Remaja.