Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Salsabila, Saskia
Unknown Affiliation
Religion Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Digital Green Marketing dalam Meningkatkan Green Purchase Intention Generasi Z Saputra, Alya Widi; Agustin, Raina Agnibrata; Chaerani, Safira Salsabila; Salsabila, Saskia
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 4 No. 1 (2026)
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v4i1.1606

Abstract

Digital transformation and increasing environmental awareness are driving companies to adopt digital-based green marketing strategies. This study aims to analyze the role of digital green marketing in increasing green purchase intention among Generation Z. Generation Z is a group of digital native consumers who have high sensitivity to sustainability issues. This study uses a quantitative approach with a survey method on Generation Z who actively use digital media. The sampling technique was purposive sampling. Data analysis used linear regression to test the effect of digital green marketing on green purchase intention. The results show that digital green marketing has a positive and significant effect on green purchase intention of Generation Z. Digital marketing strategies that emphasize environmental education, information transparency, and sustainability values ​​​​have proven effective in increasing interest in purchasing environmentally friendly products.
PERAN FOTOGRAFI DALAM MEMBANGUN CITRA PIMPINAN MELALUI MEDIA DIGITAL SEKRETARIAT DAERAH KOTA BOGOR salsabila, Saskia; Bachtiar, Willy
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.60361

Abstract

The development of digital media has encouraged local governments to utilize various forms of visual communication in delivering public information, one of which is photography. Photography has become a communication medium that supports information dissemination and contributes to the construction of regional leaders’ public image in the digital public sphere. This study aims to analyze the production and management process of photography in supporting information delivery to the public, as well as the role of photography in shaping the image of regional leaders through the digital media platforms of the Regional Secretariat of Bogor City. The findings indicate that photography is used as a complement to press releases and is published through official government websites and social media platforms to strengthen the delivery of information to the public. Photography also functions as visual evidence that supports transparency and public information disclosure. The study further reveals that photography plays a strategic role not only as a medium of public communication but also as an instrument for building the public image of regional leaders.
Co-Authors Agustin, Raina Agnibrata Bachtiar, Willy Chaerani, Safira Salsabila Saputra, Alya Widi