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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Imam Budi Sumarna
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Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Kolaborasi Branding 50 Tahun Sindang Reret: Strategi Sinergis Antara Dunia Usaha dan Akademisi dalam Penguatan Identitas Budaya Harry Atmami; Imam Budi Sumarna
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 7 No. 1 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i1.2977

Abstract

Kegiatan pengabdian ini bertujuan untuk memperkuat identitas budaya lokal melalui strategi branding yang melibatkan kolaborasi antara dunia usaha yaitu Sindang Reret dan akademisi. Dalam rangka perayaan 50 tahun Sindang Reret sebagai ikon kuliner Sunda, tim pengabdi dari institusi pendidikan tinggi melakukan pendekatan kolaboratif dalam perancangan identitas visual, narasi sejarah, serta aktivasi media digital yang merepresentasikan nilai-nilai budaya Sunda. Metode pelaksanaan dilakukan melalui lokakarya, observasi lapangan, dan co-creation branding. Hasil kegiatan menunjukkan peningkatan pemahaman nilai budaya dalam komunikasi merek dan terciptanya materi promosi berbasis narasi budaya. Kegiatan ini memperlihatkan bahwa sinergi antara pelaku usaha dan akademisi dapat menciptakan nilai tambah kultural dan ekonomis secara simultan.
Integrasi Mata Kuliah DKV Identitas Visual dalam Pemberdayaan UMKM untuk Meningkatkan Visual Branding Produk Harry Atmami; Imam Budi Sumarna
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3129

Abstract

This Community Service Program (PKM) aims to integrate the Visual Identity course in Visual Communication Design into the empowerment of Micro, Small, and Medium Enterprises (MSMEs) to enhance product visual branding. The main issue faced by MSME partners is the lack of understanding of visual identity as a strategic marketing component, which impacts their competitiveness in the market. The method employed is a participatory approach using a project-based learning model, involving students actively in problem identification, analysis, design development, and implementation of visual identity. The results indicate a significant improvement in visual branding quality, including the development of more representative logos, consistent color schemes, appropriate typography. Furthermore, this program provides contextual learning experiences for students in applying design theories to real-world cases. The impact of this program benefits both MSMEs, through improved product image, and students, through enhanced professional competencies. Therefore, the integration of academic learning and community service proves to be an effective strategy in bridging academic objectives and societal needs..
Co-Authors Harry Atmami