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The Effect of Motivation, Supervision, and Patient Safety Training on the Implementation of Patient Safety Culture in Hospitals Wa Ode Nelly Estika; Dian, Wahyuni; Erry Yudha
Indonesian Health Issue Vol. 5 No. 1 (2026): FEBRUARY
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/inhis.v5i1.146

Abstract

Background:The implementation of patient safety culture by nurses reflects their performance behavior and is influenced by nurses’ motivation. With good motivation, nurses are expected to effectively apply patient safety culture. Nursing supervision activities are carried out in accordance with hospital nursing management guidelines.Objective:This study aimed to determine the effect of motivation, supervision, and training on the implementation of patient safety culture in hospitals.Methods:This study adopted a quantitative research approach with a cross-sectional design. The population consisted of all nurses working in inpatient units at Dr. R. Soedjono Selong Regional General Hospital, totaling 415 nurses. A sample of 204 nurses was selected for the study. Data analysis was conducted using path analysis to examine the proposed model, and the relationships among constructs were assessed by evaluating the path coefficients.Results:Motivation (p-value = 0.003 < 0.005), supervision (p-value = 0.000 < 0.005), and nurse training (p-value = 0.001 < 0.005) had a positive and significant effect on the implementation of patient safety culture in hospitals. Conclusion:Nurses’ motivation, supervision, and training have a positive and significant effect on the implementation of patient safety culture in hospitals.
The Influence of Digital Marketing and E-WOM on Patient Visit Intention with Brand Awareness as an Intervening Vicky Vicky; Erry Yudha; Wahyuni Dian Purwati
International Journal of Economics and Management Sciences Vol. 3 No. 1 (2026): February : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i1.1162

Abstract

The development of Digital Marketing and Electronic Word of Mouth (eWOM) has encouraged hospitals to adopt digital communication strategies to attract patients’ visit intentions. However, in public hospitals, the effectiveness of these strategies in influencing patient behavior still requires empirical validation. This study aims to analyze the influence of Digital Marketing and eWOM on patient visit intention, with Brand Awareness as an intervening variable at RSUD Cengkareng.This research employed a quantitative approach with an explanatory design. Data were collected from November to December 2025 from 100 general outpatient respondents selected using the Slovin formula and a simple random sampling technique. The data were gathered through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software.The results show that Digital Marketing and eWOM have a positive and significant effect on Brand Awareness. Both variables also significantly influence patient visit intention, with eWOM demonstrating the strongest effect. These findings indicate that information shared through digital platforms and patient recommendations plays an important role in shaping potential patients’ decisions to visit the hospital. However, Brand Awareness does not have a significant effect on patient visit intention and does not mediate the relationship between Digital Marketing, eWOM, and visit intention. This suggests that, in the context of RSUD Cengkareng as a public hospital, patients’ visit decisions are more directly influenced by digital information exposure and the credibility of online recommendations rather than by brand recognition alone.