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All Journal Journal of Multimedia Trend and Technology
Fariasih, Arin Fronika
Unknown Affiliation
Arts Computer Science & IT Education Languange, Linguistic, Communication & Media

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Analysis of Factors Affecting Student Interest in Using Mobile Banking Pratiwi, Novita Dea; Fariasih, Arin Fronika; Kusuma, Tyas Pratama Puja
Journal of Multimedia Trend and Technology Vol. 4 No. 3 (2025): Journal of Multimedia Trend and Tehcnology
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/jmtt.v4i3.101

Abstract

Study aims to analyze the effect of trust, compatibility, perceived risk, risk acceptance, and satisfaction on students’ interest in using mobile banking applications. Mobile banking has become one of the most widely used digital financial solutions due to its convenience and practicality, especially among young users who are familiar with technology. This research employs a quantitative approach using multiple linear regression analysis. The data are derived from a secondary dataset titled “COGENT ADOPTION M-BANKING PLS,” which contains survey responses from 219 students who use mobile banking services. The analysis results reveal that satisfaction, compatibility, and trust significantly influence students’ interest in using mobile banking, while perceived risk and risk acceptance show no significant effect. The coefficient of determination (R²) value of 0.570 indicates that the model explains 57% of the variation in students’ interest in mobile banking adoption. These findings highlight the importance of user trust, system suitability, and satisfaction as key factors in sustaining mobile banking usage. The study contributes both theoretically and practically by enriching the understanding of technology acceptance behavior among students and providing insights for banking institutions to enhance application design, strengthen security systems, and develop more user-oriented mobile banking strategies.
Co-Authors Kusuma, Tyas Pratama Puja Pratiwi, Novita Dea