Wardani, Viq Robi Ahmad
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PENGEMBANGAN DESA WISATA MELALUI PELATIHAN GROWTH MINDSET, MANAJEMEN KEUANGAN, DAN DIGITAL BRANDING Wardani, Viq Robi Ahmad; Handayani, Anisa; Khasan, Mohammad
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.5125

Abstract

This community service activity was carried out in Kandangmas Village, Kudus Regency, with the aim of increasing the community's capacity to develop the potential of the Logung Dam's artificial tourism. The main problems facing this village include limited innovation, weak financial management of BUMDes (Village-Owned Enterprises), and a lack of digital promotion strategies. To address these challenges, the activities were designed through three forms of training: growth mindset, financial management, and digital branding. The implementation method used a participatory approach through workshops, guided group discussions, and hands-on practice. The results of the activities showed that growth mindset training was able to encourage the community to be more innovative in identifying and developing tourism potential; financial management training improved BUMDes' ability to record and prepare financial reports transparently and accountably; and digital branding training equipped Karang Taruna with skills in promoting tourism through social media. Overall, this activity strengthens the synergy between Pokdarwis, Karang Taruna, and BUMDes as the three pillars of tourism management, while also building the foundation for developing Kandangmas Village as an innovative, professional, and sustainable tourism village.
PENGEMBANGAN POTENSI WISATA DESA KANDANGMAS MELALUI FGD (FOCUS GROUP DISCUSSION) DAN PRA (PARTICIPATORY RURAL APPRAISAL) Handayani, Anisa; Wardani, Viq Robi Ahmad; Nugroho, Tegar Susilo; Hidayah, Hima Naili; Khasan, Mohammad
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.5127

Abstract

Kandangmas Village, located in Dawe District, Kudus Regency, has tourism potential that positively impacts community activities. One of the tourism potentials is the artificial tourism at Logung Dam, but Logung Dam tourism has many obstacles, one of which is the lack of visitors. Therefore, intervention is needed for the community using the FGD (Focus Group Discussion) and PRA (Participatory Rural Appraisal) methods. This development activity was carried out by the PPK Ormawa Team of the BEM Faculty of Psychology, Muria Kudus University, for the 2024 period, consisting of thirteen members, four volunteers, and one supervising lecturer. The target groups for this development activity are POKDARWIS (Tourism Awareness Groups), BUMDes (Village-Owned Enterprises), and Karang Taruna (Youth Organization). Based on the implementation of the development, the FGD and PRA methods are very effective for developing tourism potential, as they can involve and reactivate less active target groups and produce the output of a tourism potential map in Kandangmas Village, which is categorized into several tourism potentials: religious tourism, natural tourism, Logung Dam tourism, art and cultural tourism, culinary tourism, handicraft tourism, and integrated tourism with existing tourist attractions around Kandangmas Village.