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Al-Azhar, Muhammad Fachrul Ikhsan
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Languange, Linguistic, Communication & Media Social Sciences

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Penguatan Penegakan Etika Pariwara Indonesia dalam Iklan Luar Griya, Studi dalam Iklan Pemilihan Walikota dan Wakil Walikota Yogyakarta Rohmad, Muhammad Furqon Dwi Nur; Al-Azhar, Muhammad Fachrul Ikhsan; Fadli, Hanip; Muktaf, Zein Mufarrih
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.572

Abstract

This study aims to analyze violations of the Indonesian Advertising Ethics (EPI) in the billboard advertisements of the Yogyakarta mayoral and deputy mayoral candidates, Heroe Pena, during the 2024 election campaign. The advertisements use superlative terms such as "best," "number one," and "guaranteed," which have the potential to mislead audiences without accompanying evidence. This research employs a descriptive qualitative method to explore the occurrence of these violations and their impact on public perception. The study elaborates on how the language used in political advertisements can influence public perception and create claims unsupported by concrete data. By comparing these practices with the EPI guidelines, the research finds that the use of superlative terms in the Heroe Pena advertisements violates the principles of transparency and truthfulness stipulated in advertising ethics. The findings indicate that political advertisements that do not adhere to EPI can undermine public trust and damage the candidate's image. This study highlights the importance of compliance with ethical standards in advertising, particularly in the political context, to ensure that the information conveyed to the public is honest and accurate. Therefore, this research provides significant insights into the role of ethics in political communication and its impact on the democratic process.
Relasi Gender dan Stereotype Perempuan sebagai Ibu Rumah Tangga dalam Iklan Soklin Liquid 2024 Fadli, Hanif; Al-Azhar, Muhammad Fachrul Ikhsan; Rurian, Muhammad Arfan; Junaedi, Fajar
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.577

Abstract

This research aims to analyze gender relations and the stereotype of women as housewives in the Soklin Liquid 2024 advertisement. This research uses Roland Barthes' semiotic method to explore the representation of women through denotation, connotation, and myth. The theoretical framework of this research is based on the concepts of gender relations, stereotypes, and advertising to understand how social norms shape perceptions of women's roles. The research results show that this advertisement reinforces the traditional stereotype of women as housewives responsible for domestic tasks, such as doing laundry. Women are depicted wearing neat clothing, staying indoors, while men and children are shown enjoying leisure time outside the house. This representation maintains the view that women's primary role is limited to household tasks, reflecting existing cultural norms.
Co-Authors Fadli, Hanif Fadli, Hanip Fajar Junaedi Rohmad, Muhammad Furqon Dwi Nur Rurian, Muhammad Arfan Zein Mufarrih Muktaf, Zein Mufarrih