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All Journal Jurnal Manajemen dan Bisnis TGO Journal of Community Development
Octavianunisa, Widuri
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Hubungan Kegagalan Tata Kelola dan Pelanggaran Etika Bisnis terhadap Reputasi Kinerja Keuangan & Non-Keuangan Perusahaan: Studi Kasus PT Shell Moch Herdin Batistuta Akbar; Octavianunisa, Widuri; Hakim, Adi Lukman
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5939

Abstract

This study aims to analyze the impact of business ethics violations on the reputation and performance of PT Shell, by identifying the forms of violations that occur and the mechanism of their impact on the company's financial and non-financial aspects. The research uses a qualitative approach with a case study design. Data was collected through documentation studies of annual reports, media coverage, government institution reports, as well as in-depth interviews with key informants consisting of former PT Shell officials, energy market analysts, and senior journalists. Data were analyzed using thematic analysis techniques. The results reveal that PT Shell faced various business ethics violations, primarily in the areas of corporate governance (corruption), operational safety (fires and oil spills), and community relations (social and environmental conflicts). These violations functioned as negative signals that significantly damaged the company's reputation, reflected in declining trust from the public, investors, and other stakeholders. The impact on company performance was complex, including direct financial losses (fines, cleanup costs) and indirect losses (project delays, increased cost of capital), as well as non-financial losses such as decreased employee morale, worsened relations with regulators, and increased resistance from communities. It is concluded that there is a strong causal relationship between business ethics violations, reputation decline, and performance decline of PT Shell. This research confirms that ethical integrity and the strong implementation of Good Corporate Governance are not a cost burden, but rather a strategic asset and critical investment for protecting reputation and ensuring sustainable company performance.
Assistance with Legal Documentation, Operational SOP, and Digital Marketing for the Tumbas Mindo Laren Cafe Faizah, Alifia Indriyani Nur; Octavianunisa, Widuri; Firmansyah, Arya Zaky; Majid, Abdul
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.369

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth; however, many business owners still face challenges related to business legality, operational management, and the use of digital marketing. This community service activity aims to analyze the obstacles faced by the Tumbas Mindo Café, a micro, small, and medium enterprise located in Laren Subdistrict, Lamongan Regency, in order to increase brand awareness. This assistance program has a positive impact on operational effectiveness and the expansion of promotional reach through support in establishing business legality, as well as the development of written Standard Operating Procedures (SOPs), which can improve business outcomes by implementing digital marketing strategies via social media platforms such as Instagram and TikTok. This mentoring can yield results such as established business legality, better-managed social media, and more focused human resource management; when integrated, these elements can enhance the professionalism of business management and strengthen the sustainable competitiveness of micro, small, and medium enterprises.
Co-Authors Abdul Majid Faizah, Alifia Indriyani Nur Firmansyah, Arya Zaky Hakim, Adi Lukman Moch Herdin Batistuta Akbar