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All Journal Jurnal Manajemen dan Bisnis
Elsa Syahrika Salmaria
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Storytelling Influencer dalam Membangun Kepercayaan dan Citra Positif Produk Halal: Studi Kasus Fadil Jaidi Elsa Syahrika Salmaria; Sulistyowati, Sulistyowati; Moh Firdaus Faiz Al’Ula; Siti Nurun Nadhifa
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.6359

Abstract

The growth of social media has changed how halal products are promoted in the digital era. Marketing strategies are no longer focused only on advertising but also on storytelling that can create emotional connections with consumers. This study aims to explain the role of storytelling influencers in building trust and a positive image of halal products, using Fadil Jaidi as a case study of a Muslim influencer in Indonesia. The research uses a descriptive qualitative method by analyzing Fadil Jaidi’s social media content related to halal product promotion and reviewing literature on marketing communication and ethical promotion. The results show that Fadil Jaidi’s storytelling style, which combines honesty, humor, and social awareness, helps increase consumer trust and strengthen the positive image of halal brands. This approach also reflects ethical values and social responsibility that align with Environmental, Social, and Governance (ESG) principles. Therefore, influencers play an important role in conveying moral values and building a positive image of halal products in the growing world of digital marketing.
Transformasi Pemasaran Konvensional Ke Digital Marketing Syariah pada Era Society 5.0 di Sektor Perbankan Syariah Moh. Firdaus Faiz Al'Ula; Elsa Syahrika Salmaria; Sulistyowati, Sulistyowati
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.7007

Abstract

As the world transitions to the era of Society 5.0, the way products are marketed also needs to change. The transformation of marketing from a conventional system to a Sharia-compliant digital marketing system is one way in which economic actors, including Sharia banks, can keep up with the times. This study aims to describe how conventional marketing strategies evolve into sharia-based digital marketing, particularly in the context of sharia banking. The study employs a descriptive qualitative approach, incorporating a literature review and secondary data analysis drawn from publications by the OJK (Financial Services Authority), BI (Bank Indonesia), and sharia bank annual reports. The results show that, by adopting Islamic digital marketing strategies, economic actors are not only profit-oriented, but also benefit and Islamic sustainability-oriented. Digital marketing can expand the reach of promotions, increase Islamic financial literacy among customers, and introduce Islamic banking products to the digital community more effectively and efficiently. Consequently, public trust can be strengthened, Islamic financial inclusion can become more widespread in Indonesia, and businesses can operate in a more comprehensive Islamic manner.
Co-Authors Moh Firdaus Faiz Al’Ula Moh. Firdaus Faiz Al'Ula Siti Nurun Nadhifa Sulistyowati Sulistyowati