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Sago Festival Development Strategy through a Community-Based Tourism Approach in Sebangun Village, Sambas Trisnawati, Hikmah; Fatihah, Nur Astri; Pahima, Pahima; Risa, Risa
Borneo : Journal of Islamic Studies Vol. 6 No. 1 (2025): BORNEO: Journal of Islamic Studies
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/borneo.v6i1.4520

Abstract

Since its establishment in 2021, the Sago Festival in Sebangun Village, Sambas Regency, has evolved into an annual cultural event that simultaneously celebrates local heritage and promotes community-based economic empowerment. This study aims to formulate strategic directions for enhancing the festival’s development within the framework of Community-Based Tourism (CBT), ensuring its sustainability and optimizing socio-economic outcomes. A qualitative descriptive approach was employed, integrating field observations, in-depth interviews, and literature analysis. The collected data were systematically examined using the SWOT analytical framework. The findings indicate that the festival’s primary strengths include active community participation, well-established local branding, and the abundance of sago resources. Conversely, internal weaknesses consist of venue instability, declining sago tree availability, and limited promotional efforts. External opportunities—such as collaboration with governmental and academic institutions and the expansion of digital media—further enhance the festival’s development prospects. Drawing from these insights, five strategic directions are proposed: (1) establishing a permanent festival venue; (2) implementing sustainable sago cultivation programs; (3) strengthening digital marketing and destination branding; (4) fostering inter-village and stakeholder collaboration; and (5) enhancing youth engagement through cultural education and capacity-building initiatives. Collectively, these strategies emphasize the significance of participatory management and sustainable resource utilization in advancing cultural tourism. Accordingly, the Sago Festival represents a promising model for community-based cultural tourism development in Sambas.
INTEGRASI COMMUNITY-BASED TOURISM DAN KONSERVASI LINGKUNGAN DALAM PERENCANAAN PARIWISATA BERKELANJUTAN MELALUI PENDEKATANSITUATION, QUESTION, LITERATURE, RECOMMENDATION (SQLR) Pahima, Pahima; Al Azzam, Imaduddin
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2037

Abstract

The development of sustainable tourism faces several significant challenges, including ecological degradation, unequal distribution of economic benefits, and the limited integration of local communities in planning processes. Environmental conservation serves as a fundamental pillar in ensuring the ecological sustainability of tourism destinations, while Community-Based Tourism (CBT) emerges as an approach that emphasizes the active participation of local communities in tourism development. Nevertheless, the implementation of CBT in sustainable tourism planning continues to reveal conceptual and practical gaps, particularly in relation to limited community capacity, unequal access to resources, and weak coordination among stakeholders. This study aims to analyze the integration of CBT and environmental conservation in sustainable tourism planning using the Situation, Question, Literature, and Recommendation (SQLR) approach. Specifically, the study seeks to identify the contextual conditions and implementation issues of conservation-based CBT, formulate research questions that highlight existing conceptual and practical gaps, analyze the literature to examine integration models that have been developed, and provide recommendations for future theoretical and research directions. The findings indicate that the integration of CBT and environmental conservation tends to be successful when local communities are not merely beneficiaries of economic gains but also act as key decision-makers, resource managers, and environmental monitors. Based on the synthesis of these findings, this study proposes a community-led conservation tourism framework (CLCTF) as a conceptual model that positions local communities as the primary drivers of conservation and tourism development. This framework underscores the importance of integrating social, ecological, economic, and institutional dimensions in sustainable tourism planning.