Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Best Journal of Administration and Management
Hayati, Leni Riski
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing Management of Islamic Financial Services in the Digital Era Hayati, Leni Riski; Habibi, Ahmad; Fasa, Muhammad Iqbal
Best Journal of Administration and Management Vol 4 No 2 (2025): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i2.374

Abstract

The research aims to analyze in depth the marketing management of Islamic financial services in the digital era, which is currently at a historical crossroads due to the acceleration of digital transformation and the Industrial Revolution 4.0. This study uses a qualitative approach with the method of Systematic Literature Review (SLR). The results of the analysis indicate that adaptation to the Sharia digital marketing mix (7PS), such as technology-based products and physical evidence that transform into digital evidence, must be integrated with strict Sharia compliance. Managerial success depends on Shariah-compliant innovation, strengthening cybersecurity, and Human Resource Investment with dual competencies, with the Sharia Banking-as-a-Service model proposed as a solution to address inequalities in the digital infrastructure of SMEs.
The Effect of the Number of Employees and the Number of Offices on the Profitability of Islamic Commercial Banks in Indonesia Andriani, Yulia; Hayati, Leni Riski; Wiraputra, Jhody; Sari, Okta
Best Journal of Administration and Management Vol 4 No 2 (2025): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i2.388

Abstract

This study aims to analyze the effect of the number of employees and the number of offices on the profitability of Sharia commercial banks (BUS) in Indonesia for the period 2020-2024. The research method employed is a quantitative approach, utilizing secondary data in the form of monthly time series data sourced from Islamic banking statistics provided by the Financial Services Authority. Data analysis was performed using multiple linear regression with the help of SPSS version 25.0. The results showed that partially, both the number of employees and the number of offices did not have a significant influence on the profitability of Islamic commercial banks in Indonesia. The implications of these findings indicate that physical expansion and increasing the quantity of human resources are no longer the main determinants of profit in the era of digitalization, so bank management needs to switch to operational efficiency strategies and information technology modernization to improve financial performance.
Co-Authors ahmad habibi Muhammad Iqbal Fasa Okta Sari, Okta Wiraputra, Jhody Yulia Andriani, Yulia