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All Journal Journal of Management, Economic, and Accounting
Monica, Jesi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Service Quality And Price On Customer Satisfaction At Cv. Abadi Steel Lahat Monica, Jesi; Mujari, Mujari; Kesuma , Darwin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.991

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction at CV. Abadi Steel Lahat. The results showed that (1) service quality has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (7.031 > 1.988). (2) price has a significant partial effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated t-value > t-table (3.224 > 1.988). (3) service quality and price have a significant simultaneous effect on customer satisfaction at CV. Abadi Steel Lahat, as evidenced by the calculated f-value > f-table (58.389 > 3.953), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
Co-Authors Kesuma , Darwin Mujari, Mujari