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All Journal Journal of Management, Economic, and Accounting
Anyenlita, Afiqa Alifia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Product Quality and Cafe Service Quality on Consumers' Repurchase Interest in Cafe Janji Mantan in Lahat Anyenlita, Afiqa Alifia; Hayani, Hayani; Iskandar, Iskandar
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1003

Abstract

This study aims to determine how product quality and service quality partially and simultaneously influence consumer repurchase intention at Cafe Janji Mantan in Lahat. The sample size for this study was 66 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS software, resulting in a regression equation . The results showed a significant effect between marketing strategy and consumer repurchase intention at Cafe Janji Mantan in Lahat. Service quality also significantly influenced consumer repurchase intention at Cafe Janji Mantan in Lahat. The F-test showed that product quality and service quality simultaneously influenced consumer repurchase intention at Cafe Janji Mantan in Lahat.
Co-Authors Hayani Hayani Iskandar Iskandar