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All Journal Journal of Management, Economic, and Accounting
Setiati, Sri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Product Completeness and Goods Arrangement on Repurchase Interest at Indomaret Tanjung Jambu Muara Enim Setiati, Sri; Kesuma , Darwin; Mujari, Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1122

Abstract

This study aims to determine how product completeness and merchandise layout partially and simultaneously influence repurchase intention at Indomaret Tanjung Jambu Muara Enim. The sample size for this study was 84 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation. The results of this study indicate a significant partial effect of product completeness on repurchase intention at Indomaret Tanjung Jambu Muara Enim, and a significant partial effect of merchandise layout on repurchase intention at Indomaret Tanjung Jambu Muara Enim. The F-test indicates that product completeness and merchandise layout simultaneously influence repurchase intention at Indomaret Tanjung Jambu Muara Enim.
Co-Authors Kesuma , Darwin Mujari, Mujari